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5 hours ago
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Josh Allen is entering a new era with New Era.
The Buffalo Bills quarterback is expanding his role with the company, which includes him now becoming an equity partner and taking on the title of “Director of Billustration.” Allen has been a New Era Cap ambassador since his rookie campaign in 2018, and as a result of the expanded partnership, he is now the first ever ambassador to receive equity in the company. Over the next few weeks, the brand will collaborate with Oishei Children’s Hospital in Buffalo, a place closely connected to Allen, whose family established the Patricia Allen Fund there in memory of his grandmother.
The athlete will also wear nine different hats customized by patients to each home game, where, afterwards, the hats will be auctioned off with proceeds going to The Patricia Allen Fund to provide ongoing support to the pediatric critical care team at Oishei Children’s Hospital.
Additionally, Allen has designed a custom Bills hat inspired by the hand-drawn buffalo he sketched last year—an image that went viral for its resemblance to a potato—and this concept has become the centerpiece of a two-minute New Era Cap film announcing his role as "Director of Billustration," which shows off his comedic chops.
The limited edition 9FORTY Billustration Team Cap, in both a white and blue version, is available for public purchase online at neweracap.com.
English (US)