.jpg)
13 hours ago
1
Article content
THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY
Subscribe now to read the latest news in your city and across Canada.
- Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.
- Daily content from Financial Times, the world's leading global business publication.
- Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
- National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
- Daily puzzles, including the New York Times Crossword.
SUBSCRIBE TO UNLOCK MORE ARTICLES
Subscribe now to read the latest news in your city and across Canada.
- Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.
- Daily content from Financial Times, the world's leading global business publication.
- Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
- National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
- Daily puzzles, including the New York Times Crossword.
REGISTER / SIGN IN TO UNLOCK MORE ARTICLES
Create an account or sign in to continue with your reading experience.
- Access articles from across Canada with one account.
- Share your thoughts and join the conversation in the comments.
- Enjoy additional articles per month.
- Get email updates from your favourite authors.
THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.
Create an account or sign in to continue with your reading experience.
- Access articles from across Canada with one account
- Share your thoughts and join the conversation in the comments
- Enjoy additional articles per month
- Get email updates from your favourite authors
Sign In or Create an Account
or
Article content
VICTORIA, Seychelles, July 16, 2025 (GLOBE NEWSWIRE) — Bitget, the leading cryptocurrency exchange and Web3 company, is making bold strides in the academic space, blending blockchain education with real-world brand strategy. On a recent multi-campus tour, Bitget COO Vugar Usi Zade visited LALIGA Business School, UCLA, and Harvard, where he shared how Bitget’s global partnerships and Web3 initiatives are rewriting the playbook for the future of finance, sponsorship, and digital culture.
Article content
Article content
Article content
Article content
Vugar Usi Zade, Bitget COO speaking at LALIGA Business School
Article content
By signing up you consent to receive the above newsletter from Postmedia Network Inc.
Article content
At LALIGA Business School, Vugar delivered a dedicated MBA session on “The Business of Entertainment and Sponsorships as Growth Tools,” using Bitget’s high-profile collaborations with Juventus and Lionel Messi as a blueprint for strategic scaling. The case study examined how such partnerships drive awareness, increase user acquisition, and deepen market trust across diverse regions. A key highlight was Bitget’s multi-year partnership with LALIGA, which was examined as a model for upper-funnel activation and regional engagement.
Article content
Students analyzed Bitget’s stadium-level branding efforts, VIP and KOL-led activations, and the broader impact of experiential campaigns, such as watch parties featuring LALIGA footballers, helping localize the Bitget brand while expanding its global footprint. The class also discussed Bitget’s recent campaign with Raphinha, FC Barcelona winger, showcasing how player-focused storytelling can reinforce brand positioning across football’s passionate fan base.
Article content
Article content
“The Bitget x LALIGA collaboration is more than a sponsorship—it’s a long-term partnership built on shared values and global vision,” said Vugar Usi Zade, COO of Bitget. “From stadiums to classrooms, we’re committed to bringing the excitement of Spanish football and the promise of blockchain technology to audiences worldwide. Our collaboration with LALIGA Business School reflects that ambition in educating the next generation of business leaders while placing Bitget at the intersection of sport, finance, and innovation.”
Article content
Bitget’s Blockchain4Youth initiative, a $10 million global program designed to educate and empower young talent in the Web3 space, has already partnered with over 70 universities worldwide, including LALIGA Business School. Through this collaboration, MBA students gain priority access to the Bitget Builders Program, a structured graduate track that includes a COO apprenticeship, international mentorship, and real-world experience across Bitget’s business verticals.
Article content
As part of its academic outreach, Bitget brought Web3 to the classroom, delving into tokenomics with students at UCLA’s Department of Economics and taking center stage at the Harvard Blockchain Conference, where the company was featured as a case study in next-generation crypto innovation.
English (US)