Birkin charms and ‘Knicks Couture’: What it takes to dress to impress courtside at the NBA Finals

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What does it take to sit courtside at a Knicks game? More than just a high-priced ticket; you’ve got to dress the part. Getty Images

Madison Square Garden may be famous for its star-studded “Celebrity Row,” but it’s not always A-listers who score courtside tickets.

Alongside Knicks-obsessed stars like Timothée Chalamet, Kylie Jenner, Jordyn Woods and Spike Lee, you’ll find plenty of ultra-rich sports fans who are just as sharply dressed.

And Roman & Erica co-founder and Rêve Travel Club founder Erica Jackowitz told Page Six Style exclusively how her team caters to the über-wealthy from around the world who are willing and able to shell out for the big game.

“We make it seamless,” she said. “Flights, private jets, in some cases there are helicopters involved. There are stylists involved for sure.”

Jordyn Woods, who’s engaged to star player Karl-Anthony Towns, often wears couture pieces while courtside — like these high-fashion ice-skate boots, rare Birkin bag and fur jacket from Dec. 2025. Instagram/@jordynwoods
She made a custom outfit inspired by her orange purse that has become a good luck charm in the NBA Finals run. NBAE via Getty Images

Securing a ticket is just the start. It’s become an insanely pricey process as Knicks fever takes over; Jackowitz said the prices she’s seeing are “groundbreaking,” as the team hasn’t seen an NBA Final game since 1999 and hasn’t won since 1973.

“We have sourced options with feet on the floor where the owner was private sales, and the owner was willing to sell for half a million dollars,” she told us.

Once you’re in, there’s an unspoken “Knicks Couture” dress code, which Jackowitz said often includes Hermès Birkin bags with custom bling.

Noted fan Spike Lee even gets in on the custom action, wearing a Pope Leo jersey signed by the Holy Father. NBAE via Getty Images
“There’s no other runway in the world that has been more viewed than the Knicks courtside seats,” travel guru Erica Jackowitz told us. NBAE via Getty Images

“Madison Square Garden for a Knicks game doesn’t operate like any other stadium — even the Rangers,” says Jackowitz. “You go to a Rangers game, everybody’s wearing a Rangers jersey. Everybody’s in full gear, the whole stadium is in red and white.”

Meanwhile: “At the Knicks, they’re not necessarily all wearing jerseys, right? They’re wearing true fashion and couture. They’re sitting courtside and their hair is done, their bags coordinate, their shoes, their jewelry and everything that goes with it.”

London Jewelers is a go-to for the Knicks players themselves, with Josh Hart once posing for the brand’s magazine dripping in diamonds. They also sell Bijoux Bag charms by Ashna Mehta, diamond-encrusted additions that go for five figures.

Mehta offers a blinged-out basketball hoop priced at $26,940, and celeb fans who have commissioned custom charms include Mindy Kaling and Kylie Jenner.

Ashna Mehta designs diamond-covered bag charms to go with Birkin bags. This basketball one will set glamazons back about $27,000. Ashna Mehta
Kylie Jenner has turned into a Knicks fan thanks to boyfriend Timothée Chalamet, showing off her “Knicks blue” Birkin bag and vintage Miu Miu heels last month. Getty Images
The “Dune” actor, meanwhile, has worn an array of custom Chrome Hearts looks while courtside. Charles Wenzelberg / New York Post

“It’s one of the most viewed runways in the world right now. There’s no other runway in the world that has been more viewed than the Knicks courtside seats,” Jackowitz said, pointing out that the camera is running for three hours straight, showing off the outfits of those lucky enough to score courtside seats “in full.”

“Tell me another runway that compares or has that kind of visibility? I certainly don’t know myself,” she said.

And the fashion show won’t stop on the hardwood: Jackowitz told us that with at least two games still to go, clients are already inquiring about commissioning custom jewelry to commemorate a possible Knicks championship win.

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