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22 hours ago
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Playing for the Buffalo Bills under Joe Brady looks like it would be great. Playing with Josh Allen and scoring a lot of points while winning a lot of games, it feels like it would be a good place to be.
But for some, the downside is that due to the "everybody eats" mantra, not everyone gets their lick of the ice cream each week, and one player who is adjusting to that is receiver Keon Coleman. Given the weapons around Allen with James Cook, Dalton Kincaid, Khalil Shakir, and Curtis Samuel, getting your catches each week can be tough.
For Coleman, he's only had more than four catches just once this season, which came in Week 1, but what are his thoughts on how he's been used in the offense?
“It depends on a week-to-week basis, depending on what the run game do,” Coleman said. “We got guys like James Cook back to taking 200 yards, you don't really need to throw the ball at that point. But it just goes like that.
"Might be games like Baltimore where I get off the games like last week, Khalil [Shakir] get the yards. So, that's just how it flows, it's football.”
More: Bills' Keon Coleman responds to Steve Smith criticism with 2 words
Bills need Coleman to produce
The "everybody eats" mantra has served the Bills well over the past 18 months, but the downside is that no one player gets a weekly chance to tear a game apart.
We saw what having Stefon Diggs did to the offense in the latter stages of his tenure, and Brady's way works, but it just means that for Keon, who was a high draft pick (33rd overall), he isn't getting the eight and nine-catch games regularly.
The Bills value spreading the ball around, and it has worked out well for them.
After seven games, Coleman has just 27 receptions for 267 yards and two touchdowns, which still has him on pace to break all of his numbers from his rookie season, but the general feeling is that the Bills and the fans want more.
Will it happen? Steve Smith has his doubts, but Keon is just 20 games into his career. Give him time.
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