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Gloria Estefan’s Advice to Bad Bunny Ahead of His Super Bowl Halftime Show
The world is gearing up to tirar muchas fotos of Bad Bunny’s Super Bowl halftime performance.
After all, the 31-year-old is on a roll. Not only is he coming off a historic Album of the Year win at the 2026 Grammy Awards, but Bad Bunny’s upcoming Feb. 8 performance is another first: His Super Bowl performance marks the first time an artist will host the halftime show primarily in Spanish.
And as he promised in Spanish on Instagram Jan. 16, “The world will dance.”
While the selection of Bad Bunny (real name Benito Antonio Martínez Ocasio) ruffled some feathers, the overwhelming reaction was one of global excitement. After all, the Puerto Rican singer is currently Spotify’s most-streamed male artist in the entire world.
And the forays into inclusion that began with Jennifer Lopez and Shakira’s halftime performance in 2020—marking the first time Latina pop stars headlined the show—will be that much furthered.
As marketer Javier Farfan—who was hired as a consultant by the NFL—shared of J. Lo and Shakira’s performance, “People don't see it, but to the broader global and Latino community, they're like, 'Wow. The NFL gets me,'" he said in a December interview. "And then now, they're seeing [Bad Bunny] and it's like, 'Wow, they really get me.'"
NFL commissioner Roger Goodell is also standing by Roc Nation’s decision to put the spotlight on the DeBí TiRAR MáS FOToS artist.
Emma McIntyre/Getty Images
Calling Bad Bunny “one of the greatest artists in the world,” Roger affirmed Feb. 2 after the singer’s comments at the Grammys that his musical legacy is “one of the reasons we chose him.”
“But the other reason,” he added, “is he understood the platform he was on, and that this platform is used to unite people and to be able to bring people together with their creativity, with their talent, and to be able to use this moment to do that.”
And indeed, Bad Bunny’s halftime show promises to be a can’t-miss performance, one that is likely to draw in a more global audience than ever before.
Gregory Shamus/Getty Images
But the “MONACO” singer—headlining what will be the 60th Super Bowl halftime performance since the show’s inception in 1967—has big shoes to fill after Kendrick Lamar rocked the center-field stage in 2025, and Usher and Rihanna in the years prior. And, of course, Beyoncé in 2013.
But Bad Bunny is more than ready for the challenge—and to represent his community.
“I'm very excited to be doing the Super Bowl, and I know people all around the world who love my music are also happy,” he said during his SNL monologue on Oct. 4, then continuing in Spanish, “Especially all of the Latinos and Latinas in the world, here in the United States who have worked to open doors.”
Photo by Kevin Mazur/Getty Images for The Recording Academy
He added, “It's more than a win for myself, it's a win for all of us, showing our footprints and our contribution in this country—no one will ever be able to take that away or erase it."
So, while fans eagerly await the moment Bad Bunny takes to the stage, read on to look back at the many artists who have taken on the Super Bowl halftime show since the turn of the century.
Bob Kupbens/Icon Sportswire via Getty Images
2025
Not only did Kendrick Lamar deliver a poignant performance filled with symbolism about the racial and political divide in America, but he also managed to sneak in a few digs at Drake amid their heated feud.
L.E. Baskow/Las Vegas Review-Journal/Tribune News Service via Getty Images
2024
Usher gave an OMG-worthy performance, with Alicia Keys, will.i.am, Lil Jon, Ludacris and H.E.R. making special appearances.
Kevin Mazur/Getty Images for Roc Nation
2023
Rihanna's red hot performance also served as her announcement for her pregnancy with baby No. 2.
Jeff Kravitz/FilmMagic
2020
Jennifer Lopez and Shakira made history with their performance at the 2020 Super Bowl, becoming the first two Latinas to lead a halftime performance. Lopez even had the chance the share a sweet moment on the stage with her child, Emme, performing together in front of the large crowd.
Ronald Martinez/Getty Images
2017
Lady Gaga made quite the impression at the when she dropped in from the sky at the NRG Stadium in Houston. Complete with pyrotechnics and multiple costume changes, the performance featured electric renditions of her hits "Poker Face," "Born This Way," "Telephone," "Just Dance," "Million Reasons" and "Bad Romance."
Rob Carr/Getty Images
2015
Katy Perry attracted the largest audience in the history of Super Bowl halftime shows with a powerhouse medley that included "Roar," "Teenage Dream" and "Firework" with appearances from Lenny Kravitz and Missy Elliot.
Larry Busacca/Getty Images
2014
Joined by special guests The Red Hot Chili Peppers, Bruno Mars brought the funk to Super Bowl XLVIII with smash hits like "Locked Out of Heaven" and "Just the Way You Are."
Kevin Mazur/WireImage
2013
Beyoncé reunited with Destiny's Child band members Kelly Rowland and Michelle Williams for a sizzling group performance during her headliner set.
Kevin Mazur/WireImage
2012
Madonna's powerhouse performance (including her hits "Give Me All Your Luvin," "Vogue," "Like a Prayer" and more) was almost upstaged my M.I.A.'s middle finger. Almost.
Kevin Mazur/Wireimage
2011
The Black Eyed Peas had a tough act to follow after The Who killed it in 2010. But the Grammy-winning group brought down the house during the Super Bowl XLV halftime show with their hits "I Gotta Feeling," "Boom Boom Pow" and "Let's Get It Started."
Alexander Tamargo/Getty Images
2010
The Who's lead singer Roger Daltrey and lead guitarist Pete Townshend added some serious rock n' roll to Super Bowl XLIV.
Jeff Kravitz/FilmMagic
2009
Jennifer Hudson belted out the National Anthem like only a Dreamgirl could at Super Bowl XLIII in Tampa.
Theo Wargo/WireImage
2007
From "Purple Rain" to "Let's Go Crazy," Prince brought the party to Florida during Super Bowl XLI.
Michael Zagaris/Getty Images
2006
The Rolling Stones were dishing out plenty of satisfaction during the Super Bowl XL halftime show with their classic rock hits "Start Me Up," "Rough Justice" and "I Can't Get No Satisfaction."
Michael Zagaris/Getty Images
2005
Paul McCartney rocked out during the Super Bowl XXXIX halftime show, playing a medley of songs including "Live and Let Die" and the Beatles hit "Hey Jude."
Al Bello/Getty Images
2003
No doubt Super Bowl XXXVII's halftime show was going to be a hit when Gwen Stefani joined Sting onstage for a duet of "Message in a Bottle."
KMazur/WireImage
2003
Beyoncé is no stranger to the big game. She got her Latin flare on with Carlos Santana during the Super Bowl XXXVII pregame show and sang "The Star-Spangled Banner" at Super Bowl XXXVIII the following year.
KMazur/WireImage
2002
Bono and the boys performed three of their hit songs when U2 hit the stage for a special 9/11 tribute performance during Super Bowl XXXVI.
Jeff Kravitz/FilmMagic
2001
Rock gods met pop superstars midgame at Super Bowl XXXV when Aerosmith was joined by *NSync, Britney Spears and Mary J. Blige for a star-studded halftime performance of "Walk This Way."
KMazur/WireImage
2001
Super Bowl XXXV began in true boy-band fashion with a Backstreet Boys rendition of the national anthem.
Brian Bahr / Getty Images
2000
Phil Collins delivered with his performance of "Two Worlds" during Super Bowl XXXIV in Atlanta.
Al Pereira/Getty Images/Michael Ochs Archives
2000
Christina Aguilera and Enrique Iglesias helped entertain millions of fans with their performance of "Celebrate The Future Hand in Hand."
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