Bad Bunny sends powerful 9-word message during the Super Bowl Halftime Show

For the first time in NFL history, the Super Bowl halftime show was led by an artist who primarily sings in a language other than English — and Bad Bunny used the moment to deliver a message that resonated well beyond the field.

The Puerto Rican superstar closed his Super Bowl 60 performance Sunday night with a simple but pointed statement displayed across the jumbotron at Levi’s Stadium: “The only thing more powerful than hate is love.”

The nine-word message was one of the most visually ambitious and culturally expansive halftime shows in recent memory. Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, celebrated music and identity on the largest stage in American sports during Super Bowl 60, airing to a global audience.

The 31-year-old artist was joined by a slate of surprise guests, including Lady Gaga and Ricky Martin, blending Latin pop, reggaeton and global rhythms into a tightly choreographed set. The performance leaned heavily into themes of unity and representation, mirroring the artist’s long-standing willingness to merge entertainment with social commentary.

Bad Bunny has frequently used his platform to advocate for Puerto Rico and address political issues, making Sunday’s closing message a natural extension of his public persona rather than a departure.

More: Bad Bunny’s Super Bowl moment: Why his authenticity beat out spectacle

The statement echoed the tradition of recent halftime shows carrying layered meanings, following last year’s performance by Kendrick Lamar that drew attention for its symbolism and subtext.

Regardless of interpretation, the message landed clearly. On a night built around spectacle, Bad Bunny opted to leave viewers with a reminder that transcended language, borders and sport.

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