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The panel will focus on how modern sports workflows are being designed from build to broadcast to fan experience.
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SAN MATEO, Calif. — Backblaze, Inc. (Nasdaq: BLZE), the high-performance cloud storage platform for the AI era, today announced that Laquie T.N. Campbell, Senior Product Marketing Manager, Media & Entertainment at Backblaze, will speak at NAB Show 2026 in the SMPTE panel session, “From Build to Broadcast to Fan Experience in Live Sports Systems.” The panel will take place Saturday, April 18, from 3:00 to 3:55 p.m. in room N259.
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Presented as part of the SMPTE Visual Innovation and Brilliant Engineering Conference, the panel will examine how live sports broadcasting is evolving from a single signal into an extensible, end-to-end system designed to support multiple experiences, platforms, and audiences from a shared infrastructure foundation. The discussion will focus on how personalization and innovation are operationalized across the workflow, from AI-enabled design and production planning to the real-time demands of live broadcast execution.
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Campbell will moderate panelists Zandra Clarke, Membership Director at SMPTE; Frank LaSpina, Head of Production Operations at Cosm; and ErinRose Widner, Media & Technology Strategist. Together, the speakers will explore the architectural decisions, tradeoffs, and operational lessons involved in building live sports systems that preserve signal integrity, synchronization, and metadata while remaining flexible enough to support immersive, venue-scale, and fan-specific experiences.
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“This panel represents an important industry shift: live sports workflows are no longer just about getting a signal from point A to point B,” Campbell said. “They are becoming flexible systems that must support reliability, extensibility, and richer fan experiences at the same time.”
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As media companies look to deliver more interactive and differentiated sports experiences, the session will highlight the importance of infrastructure that can scale reliably at broadcast level while enabling experimentation beyond the traditional screen. For broadcasters, rights holders, and technology partners, that balance is becoming increasingly important as fan expectations continue to expand across platforms and environments.
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NAB Show 2026 takes place April 18–22 at the Las Vegas Convention Center, with the event spotlighting trends including sports innovation, AI, streaming, and cloud-based workflows. Book a meeting with the Backblaze team on the show floor: https://www.backblaze.com/nab2026.
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About Backblaze
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Backblaze (NASDAQ: BLZE) gives businesses the freedom to innovate without limits by removing the barriers of lock-in, complexity, and cost. Our high-performance cloud object storage accelerates AI workflows, powers data-heavy applications, streamlines media management, and protects critical data. As an award-winning independent cloud, we provide unparalleled levels of interoperability that enable over 500,000 of our customers to reach and serve hundreds of millions of end users in 175 countries around the world. For more information, please go to www.backblaze.com.
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