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Industry pioneer redefines what a banking platform is in the era of AI, and delivers both the technology and talent to drive remarkable growth
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Amsterdam, April 29, 2025 (GLOBE NEWSWIRE) — Today, Backbase announces a major industry shift: the launch of the world’s first AI-powered Banking Platform, following the launch of its Intelligence Fabric in September 2024.
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Momentum accelerates with the release of its next-generation platform, purpose-built to accelerate growth and efficiency in banking by unifying two mission-critical domains: customer servicing and digital sales. This launch marks the next phase of Backbase’s bold vision: putting bankers at the forefront of the AI revolution, fully equipped to drive sustainable, profitable growth.
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Built for unified sales and servicing
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In today’s competitive landscape, banks can no longer afford to rely on passive digital channels and reactive workflows. Backbase’s AI-powered Banking Platform enables banks to:
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- Transform customer engagement with AI-powered self-service and real-time support
- Hardwire AI into daily operations to maximize employee productivity and smarter decision-making
- Streamline and scale sales through intelligent activation and end-to-end automation
- Expand revenue with AI-driven up- and cross-sell journeys that deepen customer relationships
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“Banks don’t need more pilots – they need outcomes,” said Jouk Pleiter, CEO & Founder of Backbase. “With our AI-powered Banking Platform, we’re going all-in on the AI opportunity and empower banks to boost productivity, automate intelligently, and unlock growth faster than ever.”
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Why now?
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The industry is at a tipping point. While fintechs surge ahead, many banks are still trapped by legacy tech and fragmented data — unable to fully seize the AI opportunity. The last decade delivered basic digital channels. The next will be owned by banks that master AI-powered growth orchestration: acquiring, activating, expanding, and retaining customers at scale.
Powered by the Intelligence Fabric
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At the heart of the platform is the Intelligence Fabric — a unified data foundation that turns behavioral signals, transactional data, and operational insights into real-time, actionable intelligence.
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