Announcing the second edition of Appetite for Success, Jack Payne’s Definitive Guide to Maximizing Technology in the Food and Beverage Industry; Sponsored by Aptean, the new edition expands the playbook for leaders navigating the AI era

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Industry champion Jack Payne builds on his practical guide with new chapters on AI, technology ROI, and the benefits of a unified enterprise platform—essential reading for food and beverage leaders operating in an AI-driven market

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ALPHARETTA, Ga., July 21, 2026 (GLOBE NEWSWIRE) — Aptean, the AI company built for industry, is pleased to announce the second edition of Appetite for Success: Thriving with Technology in the Food and Beverage Industry. Written by food and beverage technology expert Jack Payne, the expanded guide gives operational leaders a practical roadmap for digital transformation, from building a technology strategy and calculating return on investment to understanding how AI agents, unified platforms, and the future workforce will reshape operations.

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A New Edition for a New Era

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When the first edition of Appetite for Success was published, digital transformation was an ongoing project for most food and beverage companies. Today, the urgency is undeniable. Supply chains are more volatile, and regulatory requirements are more demanding. With 40% of food and beverage companies already deploying AI, competitive pressure has never been greater.

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The second edition responds directly to those shifts. Payne—who has spent more than four decades working alongside food and beverage manufacturers, distributors, and producers worldwide—expands the original framework with critical new content across four areas defining today’s transformation agenda.

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What’s New in This Edition:

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Calculating and justifying technology ROI: A practical framework for forecasting the business value of technology investments before committing, built around four key financial drivers: efficiency, inventory, revenue, and revenue leakage. Payne makes the case that ROI planning should happen during evaluation, not after implementation.

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AI in food and beverage operations: A grounded, jargon-free examination of how AI is already reshaping demand forecasting, production scheduling, quality control, and compliance—with practical guidance on AI adoption that delivers measurable results.

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Agentic AI and the future workforce: An exploration of AI agents and how digital workers with specialized capabilities work alongside employees to delegate routine tasks, amplify skills, and expand what can be accomplished. Payne draws a parallel to the adoption of robotics in manufacturing decades ago—once feared as a threat to jobs, it created more strategic roles for people.

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The unified enterprise platform: A forward-looking examination of how integrated enterprise AI software platforms bring enterprise resource planning (ERP), manufacturing execution systems (MES), enterprise asset management (EAM), product lifecycle management (PLM), transportation management systems (TMS), and other systems together into a connected ecosystem. AI operates across the full stack to surface insights, automate cross-system processes, and empower every employee through role-based workspaces.

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