E! Illustration; Photo Courtesy of Getty Images/ Witthaya Prasongsin
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The Amazon Summer Beauty Sale is officially here, offering some of the biggest beauty savings of the season. Officially called the Amazon Summer Beauty Event, this limited-time sale features up to 50% off top brands like Tarte, Anastasia Beverly Hills, IT Cosmetics, Laneige, Clinique, and so many more.
Whether you’re shopping for bestselling makeup staples, must-have skincare, or trending viral beauty finds, there’s no better time to stock up.
The Amazon Summer Beauty Sale only happens once a year, and the deals are too good to miss — but you’ll have to move fast, because the hottest items are already starting to sell out. From long-wear foundations to hydrating lip treatments and everything in between, you can grab major beauty essentials at a fraction of the price.
These are the best Amazon Summer Beauty Event deals happening right now, and they won’t stay in stock for long, and prices will change soon. Shop your favorites before they’re gone!
Best Amazon Makeup Deals
Anastasia Beverly Hills Mini Brow Definer 3-in-1 Triangle Tip
Shape, define, and fill in your brows with this all-in-one pencil that makes creating natural, precise arches effortless.
Tarte Lights Camera Lashes 4-in-1 Mascara
“Tarte has the best mascaras. This is my favorite. I use the shade black. I wear mascara over lashes," Kaylor Martin said.
Customer Ratings: 1,700+ 5-star Amazon reviews
Laura Geller Balance-N-Glow Baked Illuminating Foundation
Create a flawless, radiant finish with this illuminating foundation that builds coverage and blends smoothly for a natural glow.
Customer Ratings: 11,200+ 5-star Amazon reviews
Laura Geller Jelly Balm Hydrating Lip Color
Hydrate and color your lips with this nourishing balm that delivers a soft, smooth finish and long-lasting moisture for a plump, refreshed look.
Customer Ratings: 2,900+ 5-star Amazon reviews
Tarte Blush Tape Liquid Blush
Blend and build your perfect flush with this liquid blush that offers a smooth, natural finish and long-lasting color for a fresh, dewy look.
Getty Images/ Jasenka Arbanas
Customer Ratings: 34,300+ 5-star Amazon reviews
Clinique Pop Black Honey Cheek + Lip Oil
“Love the way that feels. We’re gonna splurge on this one, trust me when I tell you. This is very soft," Madison LeCroy said.
Estée Lauder Sumptuous Extreme Waterproof Lash Multiplying Volume Mascara
Amplify your lashes with this waterproof mascara that delivers bold volume and intense definition that lasts all day.
It Cosmetics Glow with Confidence Sun Cream Blush
Add a healthy, radiant glow to your complexion with this sun-kissed blush that blends effortlessly for a natural, luminous finish.
Lancome Teint Idole Ultra 24H Long Wear Matte Foundation
Achieve full coverage and a smooth, matte finish with this long-wear foundation that stays flawless for up to 24 hours.
Customer Ratings: 2,100+ 5-star Amazon reviews
Getty Images/ Anna Blazhuk
Tarte Maracuja Juicy Plumping Lip Oil
Hydrate and plump your lips with this nourishing lip oil that provides a burst of shine and smooth texture for a fuller, more refreshed pout.
It Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum With SPF 40 and Niacinamide
Meghan Trainor told E!, "My fellow TikTokers will love this. It's great for full coverage."
Customer Ratings: 1,600+ 5-star Amazon reviews
Laura Geller Spackle Skin Perfecting Primer
Prime and illuminate your skin with this champagne-infused formula that creates a smooth, radiant base for flawless makeup application.
Customer Ratings: 3,500+ 5-star Amazon reviews
Anastasia Beverly Hills Brow Wiz
“I just ever-so-slightly go with the motion of the way the hairs grow. On the other side, you’ve got your little brush. You can never have enough eyebrow brushes. I use Ash Brown," Lala Kent said.
More Celebrity Fans: Madison LeCroy
Customer Ratings: 20,800+ 5-star Amazon reviews
Nivea Fruity Cuties Lip Care Variety Pack
Moisturize, repair, and add a pop of color to your lips with this fruity lip balm set that hydrates and nourishes with natural ingredients for soft, smooth, and beautifully tinted lips.
Customer Ratings: 17,900+ 5-star Amazon reviews
E! Illustration; Photos Courtesy of Getty Images/ Maryna Terletska
Coola Rosilliance Tinted Moisturizer Organic Sunscreen SPF 30
Protect and hydrate your skin with this tinted moisturizer that blends seamlessly to provide a natural, dewy finish while offering SPF 30 for daily sun protection.
Tarte Sculpt Tape Contour
Define and enhance your features with this contouring formula that blends effortlessly for a natural, sculpted look with long-lasting results.
Customer Ratings: 4,200+ 5-star Amazon reviews
Buxom Plump Shot Lip Serum
Kyle Richards raved, “Buxom lip glosses are my favorite. This is more of a lip serum. Anything from Buxom is so great. I love the textures. It plumps your lips up.”
More Celebrity Fans: Kelsey Anderson
Urban Decay Vice Hydrating Lipstick
Enhance your lips with a creamy, pigmented formula that delivers long-lasting color and a smooth finish.
E! Illustration; Photos Courtesy of Getty Images/ Maren Caruso
Laura Geller Spackle Mist Boost Setting Spray With Electrolytes
Refresh and hydrate your skin with a soothing mist that boosts moisture and sets makeup for a glowing, dewy finish.
Anastasia Beverly Hills Magic Touch Concealer
Brighten and blur imperfections with this full-coverage concealer that delivers a smooth, natural finish for a refreshed look.
RMS Beauty Go Nude Lip Pencil
Tinx raved, "I literally am so devoted. It's my favorite lip liner. I seriously have one in every purse I have. I truly cannot recommend the lipliner enough you."
Laneige Lip Glowy Balm
"This product is by my bedstand and I put it on every night when I go to sleep. I just love it so much," Kyle Richards said.
More Celebrity Fans: Rachel Recchia, Madison LeCroy, Harry Jowsey, Gia Giudice, Paige DeSorbo, Angel Reese
Customer Ratings: 24,600+ 5-star Amazon reviews
Getty Images/ Flavia Morlachetti
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time