Amazon’s October Prime Day returns for 2025. We have the dates, and everything to know

Believe it or not, Amazon Prime Big Deal Days, also known as October Prime Day 2025 is already on the horizon.

As someone who covers shopping for a living, I’ve lost count of how many times I’ve reported on Amazon’s blockbuster sales. Why? Because every year, the retail giant unleashes a wave of limited-time deals spanning beauty, home, tech, fitness, and more — and this October Prime Day is no exception.

While your feeds are sure to be flooded with flashy markdowns available to Amazon Prime members, know that the Post Wanted team is here to cut through the noise. Our promise? Reliable, research-backed, and thoroughly tested product recommendations.

This year’s Prime Big Deal Days sale is fast approaching on Tuesday, Oct. 7, to Wednesday, Oct. 8, per Amazon’s announcement.

We don’t just rise early on the big day — we put in the work for weeks leading up to the event, scouring every corner of Amazon to surface the actually worthwhile deals and explaining exactly why they deserve a spot in your cart. In an economy where every dollar counts, that kind of discernment matters.

While we can’t fast-forward to the main event, we can point you to some of the best early deals Amazon has already rolled out. I’ve gathered the standout finds below, neatly organized by category for easy browsing.

When is October Prime Day 2025?

Amazon confirmed its return for October, and the retailer officially announced that Prime Big Deal Days will return on Tuesday, Oct. 7 at 12:01 a.m. PT and last until Oct. 8 at midnight.

What is October Prime Day?

October Prime Day is basically a high-speed, deal-packed treasure hunt — an annual shopping extravaganza exclusively for Amazon Prime members. Traditionally held in July, this year’s fall edition is shaping up to be just as wild, with two full days of discounts turning Amazon’s site into a full-blown digital carnival.

Picture Black Friday’s flashier, caffeine-fueled cousin arriving early, armed with promo codes, flashy banners, and a mission to empty your cart — in the best way possible. Whether you’re after tech upgrades, skincare steals or unexpectedly genius home finds, Prime Big Deal Days brings it all at can’t-miss prices.

But blink and you’ll miss some of the best offers. Lightning Deals (yes, that’s a real thing) disappear in minutes, which is why seasoned shoppers set reminders, fine-tune wishlists and keep clicking fingers at the ready.

And it’s not just about stocking up — it’s also the best time to score deep discounts on Amazon’s own devices, like Echo speakers, Fire TVs, and Kindles, often at the lowest prices all year.

The bottom line? If you’ve got a Prime membership and love a good deal, October Prime Day is your time to shine.

Do I need to be a Prime member to shop Prime Big Deal Days?

Yes, you do need to be an Amazon Prime member to access the full range of October Prime Day deals. While a few select discounts might be visible to non-members, the real treasure chest of flash sales, deep discounts and exclusive offers is locked behind the Prime membership.

The good news? If you’re not already a member, you can usually sign up for a free 30-day trial just before October Prime Day and still score all the perks. Just remember to cancel if you don’t want to keep it afterward.

What stores offer competing Prime Big Deal Days sales?

Make no mistake — Amazon isn’t the only one hosting a shopping bonanza during October Prime Day. Major retailers like Walmart, Target, Best Buy, and Kohl’s are more than ready to join the fray with their own fall-themed sales to compete for your cart.

Walmart typically rolls out its “Deals for Days” event, Target counters with its popular “Target Circle Week” and Best Buy becomes a tech-lover’s haven with steep discounts on everything from laptops to smart home gear.

Even smaller brands and independent retailers jump into the mix, launching sitewide promotions to grab attention while deal season is in full swing. It’s basically the retail world’s version of the Hunger Games — just with fewer obstacles and way more add-to-cart buttons.

What should I buy on Prime Big Deal Days?

What you purchase during October Prime Day is entirely your decision. However, Post Wanted pulled the best items that we recommend shopping before and during Prime Day — some of which are already on sale — so you can simply shop and enjoy:

Beauty

October Prime Day is basically the Super Bowl of beauty — a major moment for snagging luxe serums, viral mascaras, and high-tech hair tools without putting your bank account into a tailspin. For beauty lovers, this is the time when brands pull out all the stops: limited-time discounts, exclusive bundles and blink-and-you’ll-miss-it Lightning Deals.

It’s the perfect opportunity to stock up on everyday must-haves like dry shampoo or moisturizer as we head into cooler, drier weather — and maybe even finally treat yourself to that Dyson Airwrap or NuFACE device you’ve had your eye on since spring.

With deals covering everything from skincare and haircare to fragrances and beauty tech, it’s basically a VIP pass to your dream vanity — at a fraction of the cost.

To make the most of October Prime Day, come prepared. Build your wishlist early and keep tabs on cult brands like CeraVe, Olaplex, LANEIGE and even indie favorites that quietly drop into the spotlight. Whether you’re refreshing your fall beauty routine or going bold with new makeup picks, this is your chance to glow up — without going over budget.

Tech

October Prime Day is like Christmas morning for tech lovers — minus the wait, the snow, or the matching pajamas photo ops. It’s when top tech brands drop serious deals, giving you the perfect excuse to finally upgrade your headphones, smart home setup or gaming rig without breaking the bank.

Amazon’s own devices — Echo Dots, Kindles, Fire TVs and more — almost always hit their lowest prices of the year. And don’t sleep on the major markdowns from brands like Apple, Sony, and Samsung. Whether you’re revamping your home office, building the ultimate entertainment zone, or just want a smart plug to automate your lights like you’re living in 2030, this is your moment.

To shop smart, go in with a wish list and move fast — Lightning Deals live up to their name and vanish within minutes. Keep an eye out for bundles too (laptops with accessories, or tablets with cases), and don’t be afraid to set an alarm; some of the best offers drop in the early hours.

Pro tip: categories like smartwatches, wireless earbuds, robot vacuums, and mesh Wi-Fi systems usually see major discounts during Prime Day. So if you’ve been holding off on a tech upgrade, October’s sale is your cue — because nothing says “fall refresh” like a half-off gadget that makes your everyday just a little smoother, smarter and more fun.

Fashion & Accessories

October Prime Day might not have runway lights or front-row seats, but trust — it’s a sleeper hit for scoring serious fashion finds. This under-the-radar shopping window is packed with style steals, from Levi’s denim and adidas kicks to surprise discounts on designer bags you didn’t think would ever go on sale.

Whether you’re revamping your fall wardrobe staples, finally grabbing that trendy piece you’ve been eyeing on social media or treating yourself to a new handbag just because, this is your chance to upgrade your closet without draining your bank account.

Even Amazon’s in-house fashion brands like The Drop and Amazon Essentials bring their A-game, serving up stylish, versatile pieces that are actually affordable (and shockingly good quality).

To make the most of the fashion frenzy, start with a vibe. Cozy-chic loungewear for crisp weekends? Amazon’s got it. A polished blazer that transitions from Zoom calls to dinner? Definitely. Accessories like statement earrings, crossbody bags or even that smartwatch-meets-style piece? All fair game, and likely on sale.

Pro tip: filter by your favorite brands (think Calvin Klein, Fossil, Steve Madden) and don’t skip the accessories section — it’s a goldmine for budget-friendly upgrades. Just act fast — Prime Day fashion deals go fast, and once they’re gone, they’re really gone.

Kitchen

October Prime Day is basically a holiday for kitchen enthusiasts — think Black Friday for blenders and the fall festival of cookware. Whether you’re a seasoned home chef or just someone tired of burning toast, this is your chance to level up your kitchen without emptying your wallet.

Expect big-time savings on beloved brands like KitchenAid, Ninja, Instant Pot and even Le Creuset (yes, those dreamy Dutch ovens do go on sale). From eye-catching appliances to everyday must-haves, Prime Day offers the kind of deals that’ll have you whipping up cozy fall breakfasts or hosting a full dinner spread with confidence.

Want to shop like a kitchen pro? Keep an eye out for game-changers: air fryers that do it all, espresso machines that nix your daily coffee run, and knife sets that actually slice cleanly. It’s also the perfect moment to finally grab those “someday” tools — immersion blenders, sous vide machines, or that Instagram-worthy glass storage set that turns leftovers into a lifestyle.

Even smaller essentials like silicone baking mats, digital meat thermometers or stylish salt-and-pepper mills usually see solid markdowns. So if your kitchen’s been feeling a little uninspired, this is your moment for a full-on fall refresh. Just don’t be surprised if your inner chef starts planning a five-course menu.

Home

October Prime Day is a homebody’s dream come true — a two-day savings spree perfect for refreshing your space from top to bottom. Whether you’re aiming for cozier bedding, a more organized closet or a smart home straight out of the future (hello, robot vacuums and voice-controlled lights), now’s the time to make it happen.

Expect deep discounts on everything from luxurious sheets and air purifiers to that sleek bar cart you’ve had your eye on. Fan-favorite brands like Dyson, iRobot, Levoit and Bedsure are rolling out the deals, making it easier than ever to give your home a serious upgrade — without blowing your budget.

Want to shop like a pro? Focus on the items that elevate your daily life (think dreamy pillows, ultra-soft throw blankets, mood-setting lighting, space-saving storage), as well as statement furniture pieces that finally pull the room together.

And don’t overlook the small upgrades that spark big joy—new coffee mugs, plush rugs, or a reed diffuser that makes your home smell like a five-star getaway. This is your moment to treat your space (and yourself) to the glow-up it deserves—credit card intact.

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For over 200 years, the New York Post has been America’s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We’re not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren’t already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we’re known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.

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