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Amazon Prime Day is officially returning in July 2025, and if you're hoping to score major deals, now’s the time to start planning. While the exact dates haven’t been announced yet, Amazon has already kicked off early discounts you can shop right now—yes, before the big event even begins.
From top-rated tech and beauty bestsellers to home upgrades and everyday essentials, early Prime Day deals are starting to roll in across categories.
Whether you're a seasoned shopper or new to Prime Day, staying ahead of the sale is key. This year’s event is expected to bring even deeper markdowns, more limited-time Lightning Deals, and surprise restocks on trending items.
We’re keeping tabs on all the details, including when to shop, how to find the best offers, and what products are already worth adding to your cart.
Amazon Prime Day 2025 Early Deals
Cozsinoor Bed Pillows Set of 2
Drift off in comfort with this plush yet supportive bed pillow, crafted to deliver the ideal blend of softness and firmness for a restful night’s sleep—no matter your sleep style.
Customer Ratings: 11,700+ 5-star Amazon reviews
Well People Bio Tint SPF 30 Tinted Moisturizer
Get lightweight coverage, mineral SPF 30 protection, and a natural-looking glow with this skin-nourishing tinted moisturizer.
Laura Geller Balance-N-Glow Baked Illuminating Foundation
Create a flawless, radiant finish with this illuminating foundation that builds coverage and blends smoothly for a natural glow.
Customer Ratings: 11,200+ 5-star Amazon reviews
Apple Beats Studio Pro x Kim Kardashian Headphones
Elevate your listening experience with these over-ear headphones, offering premium sound quality, active noise cancellation, and a chic, neutral-toned design inspired by Kim Kardashian's signature palette.
Customer Ratings: 15,100+ 5-star Amazon reviews
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Billie Eilish No. 2 Eau de Parfum
Explore a darker, woodsy twist on vanilla with this sultry scent layered with notes of palo santo, papyrus, and smoky tonka bean.
Tula Gold Glow + Get It Cooling & Brightening Eye Balm
Swipe on this refreshing eye balm to cool, hydrate, and add a subtle golden glow in seconds.
Anrabess Ribbed Tank Top
Add this ribbed racerback tank to your rotation for an easy, flattering fit that comes in tons of versatile colors.
Furbo 360° Dog Camera
Keep an eye on your pup from anywhere with this rotating dog camera that lets you toss treats, talk, and track every move in full HD.
Customer Ratings: 29,100+ 5-star Amazon reviews
Celebrity Fans: Kyle Richards, Tom Schwartz, JoJo Fletcher
Yankee Candles
Fill your space with long-lasting fragrance from this classic candle, available in a wide range of signature Yankee scents.
Customer Ratings: 22,100+ 5-star Amazon reviews
The Drop Avery Square Toe Two Strap High Heeled Sandal
Step out in these easy-to-wear heels featuring clear straps and a walkable block heel that goes with just about everything.
Customer Ratings: 6,600+ 5-star Amazon reviews
Automet Short Sleeve V-Neck T-Shirt
Reach for this classic V-neck tee that’s super soft, washes well, and comes in a rainbow of easy-to-style colors.
Customer Ratings: 1,300+ 5-star Amazon reviews
What Is Amazon Prime Day?
Amazon Prime Day is a major shopping event exclusively for Prime members, offering limited-time deals across top categories like tech, beauty, fashion, home, and more. Launched in 2015 to celebrate Amazon’s anniversary, it has grown into one of the biggest online sales of the year, rivaling Black Friday. The event usually lasts 48 hours and features deep discounts, Lightning Deals, and early access offers for Prime members only.
When Is Amazon Prime Day 2025?
Amazon Prime Day will return in July 2025, but the exact dates haven’t been announced yet. The sale typically happens during the summer and runs for two full days of nonstop deals.
What's on Sale for Amazon Prime Day?
Expect major savings on everything from Amazon devices and smart home gadgets to beauty bestsellers, fashion finds, home upgrades, and more. Limited-time Lightning Deals and daily discounts drop throughout the event.
How Can I Find the Best Amazon Prime Day Deals?
Stay ahead of the sale by checking curated Prime Day picks from E! Insider Shop. New offers go live regularly, and early deals often roll out before the main event. Bookmark Amazon’s Prime Day hub for the latest drops.
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Do I Have to be a Prime Member to Shop Amazon Prime Day?
Yes, Amazon Prime Day deals are exclusively for Prime members. If you’re not already a member, you can sign up for a 30-day free trial to get access to all the savings, fast shipping, and other Prime perks during the event.
How Much Is Amazon Prime?
Amazon Prime costs $14.99 per month or $139 per year. Membership includes free two-day shipping, exclusive access to Prime Day deals, streaming content, and more. New members can start with a 30-day free trial.
How Much Is Amazon Shipping?
Shipping fees vary based on the items and delivery method, but Prime members enjoy free and fast shipping on most purchases. It’s one of the biggest benefits of joining ahead of Prime Day.
Is There a Student Discount for Amazon Prime?
Students can get Amazon Prime for just $7.49 per month or $69 per year. Plus, eligible new members get a free 6-month trial—perfect for shopping Prime Day without paying full price.
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How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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