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It's official: Amazon just revealed that Prime Day is happening October 6 and 7, which means major savings are on the horizon.
And some of these early deals are already worth paying attention to. Paige DeSorbo’s beloved Elemis cleansing balm is on sale, Kendall Jenner’s go-to Anua serum is under $20, and the Medicube device Kylie Jenner and Kyle Richards swear by is discounted, too.
So, if you’d rather not wait until October 6, there are plenty of celeb-approved beauty deals worth shopping now.
- Alix Earle's Cult-Favorite: Laneige Lip Sleeping Mask
- Jennifer Aniston's Daily Go-To: Vital Proteins Collagen Peptides Powder Advanced
- Kendall Jenner's Acne Fix: Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum
When is Amazon October Prime Day 2026?
Amazon announced that this fall, Prime Day will be running from October 6 to October 7, 2026. However, you’ll also be able to shop early deals in the weeks leading up to the 2-day sale event.
During Prime Day, you’ll be able to shop exclusive deals on luxury beauty, trending fashion, must-have home decor, furniture, and appliances, and tech.
Do I need to join Amazon Prime to Shop Prime Day Deals?
In order to score the best deals, joining Amazon Prime is a must.
In addition to gaining full access to all of Amazon’s Prime Day offerings, there are several benefits to signing up for Prime, including lightning-fast delivery, free shipping, Prime Video access, and exclusive discounts.
Amazon Prime costs $14.99 per month (or $139 per year), but they typically offer free trial options for eligible new members, which means some shoppers can take advantage of the savings without committing long term.
Join Amazon Prime
Amazon Prime costs $14.99 per month (or $139 per year). New members can start with a 30-day free trial! Join now and start shopping early Prime Day deals right away.
Are Amazon October Prime Day deals better than Amazon Black Friday deals?
While we don’t have exact details on discounts, we do know that Prime Day deals often rival those of even the best Black Friday and Cyber Monday sales. With a chance to save up to 60% off or more, many items may reach their lowest prices of the year during October Prime Day.
What's actually worth buying during October Prime Day?
Based on previous years, we speculate that many of the same brands will return with October Prime Day deals.
It’s your chance to shop luxury beauty from Laneige, Elemis, and Peter Thomas Roth, top home essentials from Keurig, Stanley, and Dyson, and fashion finds from Adidas, Gap, and Tory Burch.
Chances are competitors like Walmart and Target will be running their own sales, so it’s worth comparing prices to ensure you’re getting the best deal.
How do I find the best Prime Day deals fast?
Rather than sort through thousands of deals, the quickest and easiest way to shop top Prime Day deals is to follow E! Insider.
We’ll be covering sales leading up to the event as well as rounding up the best deals worth shopping during October Prime Day and beyond, rounding up the very best discounts in beauty, fashion, and home.
Celeb-Loved Early Prime Day Beauty Deals Live Now
While October Prime Day is still a few weeks away, you don't have to wait to shop deals, and that includes these celebrity-loved makeup and skincare recommendations.
Alix Earle
Laneige Lip Sleeping Mask
The Earle Meets World star uses this fan-favorite deeply nourishing lip treatment to revitalize her pout overnight, leaving them soft and hydrated by morning.
Paige DeSorbo
ELEMIS Pro-Collagen Cleansing Balm
"Ciara introduced me to this on Summer House. Literally melts. It's thick. Smells really good. I take a little in my hand and almost like warm it up and then I do it all over my face. I massage my face. It literally melts all my makeup away. It's really good if you're wearing fake eyelashes."
Viconor Red Light Therapy Panel
Paige says she succumbed to TikTok's red light therapy trend and bought herself a panel on Amazon. This one comes on an adjustable stand and can help boost collagen production, improve skin texture, reduce acne and wrinkles, relieve sore muscles, and improve sleep quality with regular use.
Jennifer Aniston
Vital Proteins Collagen Peptides Powder Advanced
"My go-to collagen routine is adding Vital Proteins Collagen Peptides in my morning cup of coffee or smoothie," Jennifer Aniston told E! News. "So easy to use."
Kendall Jenner
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum
Popular K-beauty brand Anua shared that Kendall told them, “I’ve been reaching for this one if my skin feels irritated or prone to blemishes, and it really works.”
Olandria Carthen
Vaseline Glazed and Glisten Golden Hour Body Gel
"It always has my skin looking radiant, and I can’t leave home without it," Olandria raves of this under-$9 body oil. It's infused with light-catching shimmer and smells like vanilla and toasted cocoa.
Medicube Booster Pro
Snag a limited-time deal on the fan-favorite skincare device. It's designed with several different modes to promote product absorption, sculpt and contour, reduce hyperpigmentation, target acne, and reduce the appearance of pores.
Kylie Jenner says: "It gives me a good contour and minimizes my pores. I use the first mode to absorb my skincare."
Kyle Richards says: "It’s amazing. It really tightens your pores. When I use this, I feel like I cannot see any pores on my face.”
Kyle Richards
Laura Geller Best of the Best Baked Palette
"I have one key palette that I use for everything," Richards previously told E!. "I can do my whole face with just that palette. Every single one of my friends has asked me about this palette, bought it, and ends up loving it."
Kathy Hilton
RéVive Fermitif Neck Renewal Cream SPF 15
"There’s no discussion when it comes to neck cream. This is the one. I don’t work with them, I have no reason to say this other than it’s the only neck cream that actually works," Kathy insisted.
Lala Kent
Medicube Jelly Gel Mask with Salmon DNA
"I saw on TikTok that Hailey Bieber uses the Medicube mask and serum — I tried it, and it’s fantastic. Super affordable, too!”
Gia Giuidice says: "This feels so soft. You put this on your face before going to bed and it seeps into your skin throughout the night. When you wake up, you remove the mask and your skin is glowing.”
Want smaller-looking pores? These Medicube K-beauty picks are up to 70% off.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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