Alix Earle turns heads in $48K Gucci coat after second Tom Brady outing

Alix Earle isn't shying away from attention after being spotted with Tom Brady again. 

The social media influencer and "Dancing with the Stars" alum now has been seen hanging out with the retired NFL legend twice in recent weeks, fueling new buzz about a brewing romance. 

The duo were first spotted getting close at a party in St. Barts on New Years Eve and a second time at a private party in San Francisco during Super Bowl weekend, where they danced close with Brady's armed wrapped around her waist.

Although Brady wasn't by her side this time, Earle turned heads again this week when she stepped out in what fans believe was Gucci's $48,000 tiger-print fur coat. 

Eagled-eyed TikTok fans said they tracked down the piece, or a very close replica, after Earle shared a video wearing the bold statement piece, which she accessorized with a silver metal belt, via TikTok on Monday, Feb. 23. 

Set to the popular Carol Baskin song from the reality show "Tiger King," she captioned the post, "Tiger king is here." 

Tiger king is here

READ MORE: Alix Earle lands Netflix reality show after Tom Brady NYE hangout

It didn't take long for fans to react, with one writing, "$48,000 Gucci coat."

"The Gucci coat is so iconic I can’t," a second said.

"This is very Jersey of you and I LOVE it 🥰," a third added. 

"Jacket is insane," another wrote. 

Alix Earle's fur coat sets off fan reactions

Others were quick to question whether or not Earle's coat was made of real or faux fur.

"is it real fur," one person asked, while another wrote, "is that from a real tiger?"

"No it isn't Gucci hasn't used real fur since 2017," someone else replied. 

"Faux fur can be extremely costly especially if it looks and has the quality of real fur! Which is great. Real fur should be illegal!" another added. 

If the coat is indeed Gucci's version of the tiger design from the brand's Spring/Summer 2026 collection, it's described on the fashion house's website as being "crafted from intarsia smooth long shearling."

PETA, also known as People for the Ethical Treatment of Animals, has its own opinion of shearling use, and they didn't hold back when asked about the difference between using this product vs. real animal fur when prompted. 

"Shearling is simply fur in disguise and using an alias," a representative for the animal rights organization told The Sporting News on Tuesday. "Year-old lambs don’t want to have their throats slit and their bodies carved up for a coat any more than any fox, mink, or rabbit does, and PETA urges kind shoppers to avoid all clothing taken from animals’ bodies."

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