.jpg)
6 hours ago
1
Article content
THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY
Subscribe now to read the latest news in your city and across Canada.
- Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.
- Daily content from Financial Times, the world's leading global business publication.
- Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
- National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
- Daily puzzles, including the New York Times Crossword.
SUBSCRIBE TO UNLOCK MORE ARTICLES
Subscribe now to read the latest news in your city and across Canada.
- Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.
- Daily content from Financial Times, the world's leading global business publication.
- Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
- National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
- Daily puzzles, including the New York Times Crossword.
REGISTER / SIGN IN TO UNLOCK MORE ARTICLES
Create an account or sign in to continue with your reading experience.
- Access articles from across Canada with one account.
- Share your thoughts and join the conversation in the comments.
- Enjoy additional articles per month.
- Get email updates from your favourite authors.
THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.
Create an account or sign in to continue with your reading experience.
- Access articles from across Canada with one account
- Share your thoughts and join the conversation in the comments
- Enjoy additional articles per month
- Get email updates from your favourite authors
Sign In or Create an Account
or
Article content
Article content
Article content
Article content
Kyler Ferris, founder of Ferris Realty, reunites with eXp Realty, bringing a 45-agent team and partnering with Joe Rodriguez to create a mega Houston YouTube presence
Article content
BELLINGHAM, Wash., June 17, 2025 (GLOBE NEWSWIRE) — eXp Realty®, “the most agent-centric real estate brokerage on the planet™” and the core subsidiary of eXp World Holdings, Inc. (Nasdaq: EXPI), today announced that Kyler Ferris, founder of Ferris Realty in Conroe, Texas, has rejoined eXp Realty, bringing a powerhouse 45-agent team and $164 million in 2024 sales volume.
Article content
Article content
Ferris operates the successful “Living in Houston, Texas” YouTube channel, which directly drove 175 of the team’s 368 transactions last year. In a groundbreaking strategic move, Ferris has also joined forces with Joe Rodriguez, eXp Realty agent and founder of “The Original Living in Houston Team,” whose YouTube channel boasts nearly 60,000 subscribers and almost 7 million views.
Article content
By signing up you consent to receive the above newsletter from Postmedia Network Inc.
Article content
Together, Ferris and Rodriguez now lead Texas’ largest media-backed real estate team, projected to generate over 5,000 organic inbound leads annually through hyper-local, long-form video content.
Article content
“This is a textbook example of how innovation and authenticity can reshape an entire market,” said Leo Pareja, CEO of eXp Realty. “Kyler and Joe are using content to build trust at scale and eXp’s platform is the perfect foundation for this next evolution of agent-led growth.”
Article content
The Ferris team had previously joined eXp Realty in 2023 before departing to launch an independent brokerage. However, the operational demands of running a brokerage, combined with new innovations from eXp and the opportunity to partner with Rodriguez, led them back.
Article content
Article content
“We didn’t want to give up our brand identity,” said Jason Mayo, Director of Operations at Ferris Realty. “eXp’s model lets us keep the Ferris Realty brand while gaining the infrastructure and scale we needed. Plus, teaming up with Joe and Jesse Dau gave us access to an unmatched YouTube ecosystem.”
Article content
Ferris is also taking advantage of eXp’s Co-Sponsor program, naming Rodriguez as his primary sponsor and Dan Beer as co-sponsor, a move that provides access to two high-performing support networks. “After attending the Fast Forward conference, I knew we had to be part of that caliber of agent collaboration,” said Ferris.
Article content
The unified team is launching a YouTube-powered mega team model, where agents convert inbound leads from high-value video content rather than traditional prospecting. With Ferris’ back-end systems and Rodriguez’s lead pipeline, the team is poised to scale across Texas and into new markets nationwide.
Article content
“We call this Ferris Realty 3.0,” said Mayo. “We’ve mastered the backend, the lead flow is exploding, and now, with eXp’s support, we’re ready to scale nationwide.”
English (US)