Why Strauss is on every Blue Jays, Dodgers helmet in World Series

Every batting helmet in the World Series has one thing in common.

There's an advertisement on it for Strauss.

That's been true the entire postseason, and now Strauss gets its biggest stage yet.

The Toronto Blue Jays and Los Angeles Dodgers are playing for a championship, and Strauss is there for every at bat.

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Why is 'Strauss' on MLB helmets?

Strauss is a German workwear brand that has an advertising agreement with Major League Baseball.

This is the second postseason that the ad has appeared on helmets during the postseason.

MLB and Strauss agreed to a deal before the 2024 playoffs, and the helmet advertising returned for 2025.

Some major league teams have already had advertisement patches on the sleeves of their uniforms. This is just a logical next step.

What makes this different is that it's a deal MLB agreed to that they then pass down to all their teams. It's safe to say it's a hefty chunk of change for the ad to make it worth any criticism that comes for the aesthetics of it.

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What is Strauss?

Strauss is a European workwear brand based out of Germany. The products first became available in the U.S. in 2023.

The company is named after the CEO, Henning Strauss.

This probably won't be the last time advertisers find their way onto helmets.

Maybe the ballcaps worn in the field will be next.

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