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VANCOUVER, British Columbia, Feb. 06, 2026 (GLOBE NEWSWIRE) — USANewsGroup.com News Commentary – Money is moving fast. We are watching a structural realignment where capital migrates from sugary drinks to smarter delivery systems. The global nicotine pouch market is now projected to surge to $25.40 billion by 2030[1], and this growth validates a massive shift toward discreet, portable formats that eliminate liquid bulk. It is a logical pivot. Innovators are increasingly integrating botanicals and nootropics[2] because the market is demanding cognitive health and hydration over simple refreshment. This creates a scalable opportunity for Doseology Sciences Inc. (CSE: MOOD) (OTCPK:DOSEF) (FSE: VU70), Philip Morris (NYSE: PM), Altria Group (NYSE: MO), GURU Organic Energy (TSX: GURU) (OTCPK: GUROF), and Vita Coco (NASDAQ: COCO).
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This is not just a trend; it is a fundamental change in consumer behavior. Health-conscious buyers are driving proven demand for naturally functional products[3] that deliver wellness without heavy processing. Younger demographics are actively choosing clean-label alternatives that are perceived as undervalued assets for their daily routine rather than synthetic additives. Development data shows that the modern consumer demands optimized utility with multiple functions in one package[4]. This dynamic accelerates interest in formats that combine convenience with precise dosing; effectively solving the crash problem associated with legacy energy drinks.
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Doseology Sciences Inc. (CSE: MOOD) (OTCPK: DOSEF) began pilot production of caffeine-based energy pouches in late January 2026, introducing its Feed That Brain brand into the growing oral pouch market. The Kelowna, British Columbia-based company is testing nicotine-free pouches that deliver caffeine in a small, portable format similar to the tobacco-free nicotine pouches that have gained popularity in recent years.
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The pilot products avoid the sugar, carbonation, and liquid bulk of traditional energy drinks. Instead, users get measured caffeine doses in a discreet pouch format. A small direct-to-consumer test is expected within weeks to gather customer feedback and operational data before any larger commercial rollout.
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“This pilot reflects a disciplined and intentional approach to evaluating new product formats within our platform,” said Tim Corkum, President and COO of Doseology. “Feed That Brain brings a strong foundation in functional product design, and this initiative allows us to assess caffeine-based, pouch-format energy delivery under a measured and compliant framework.”
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The initiative follows Doseology’s December 2024 acquisition of the Feed That Brain brand for $400,000, paid through stock issuance. The Toronto-based cognitive health brand, founded by Forbes-recognized entrepreneur Rena R. Dempsey, originally focused on functional gummies and nootropic supplements designed to support mental performance.
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Doseology also brought on Joseph Mimran as Strategic Advisor in a three-year deal valued at $400,000 in restricted share units. Mimran co-founded Alfred Sung, founded Club Monaco (later sold to Ralph Lauren), and created the Joe Fresh retail brand. He stated that Doseology’s product development approach and attention to regulatory requirements encouraged his involvement.
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