Why is Kylie Kelce at the Olympics? Explaining wife of Jason Kelce's role on NBC broadcasts

America can't get enough Kelces… apparently.

While brothers Jason and Travis are staples in the football world, Kylie Kelce is heading to Italy to join NBCUniversal’s Creator Collective for the 2026 Winter Olympics in Milan. The former collegiate field hockey player will serve as an on-the-ground digital creator, giving her millions of followers a unique, behind-the-scenes look at the Olympic environment.

From the ice rinks of Milan to the snowy peaks of Cortina d’Ampezzo, Kylie’s role is centered on storytelling — shining a spotlight on the athletes of Team USA and the nuances of winter sports through her signature conversational style.

Here's more on Kelce's role for the Winter Games.

WATCH: Stream the 2026 Winter Olympics via Peacock

Why is Kylie Kelce at the Olympics?

Kelce is a key addition to the "Milan-Cortina Creator Collective," a group of roughly 25 social media personalities —including SNL’s Bowen Yang, Matthew Meager (MMG) and Anna Sitar — hand-selected by NBCUniversal in partnership with YouTube, Meta, and TikTok.

Unlike a typical spectator, Kylie will have "unrivaled access" to film content in the Olympic clusters of Milan and Cortina, giving her followers a first-person look at the athlete villages and competition zones. She will be documenting the complete journeys of American Olympic hopefuls using the same signature, unfiltered style that has made her podcast, "Not Gonna Lie," a chart-topper.

Her transition to the Winter Games began after she reached out to NBC during the 2024 Paris Olympics to express her passion for Olympic competition. She was in Paris to cheer on the U.S. field hockey team, and now, she’s ready to trade her field hockey sticks for curling stones and skis.

She has already teased a specific interest in curling and skiing, even releasing a "sneak preview" of her own curling efforts on her YouTube channel to prepare fans for her coverage.

MORE: Chiefs' Travis Kelce makes special donation toward Laila Edwards' Olympic history

Was Kylie Kelce an athlete?

Kylie was a highly accomplished athlete long before the world knew her as a Kelce. Her background is rooted in field hockey, a sport she has played since the second grade.

She was a standout defensive player for the Cabrini University Cavaliers (NCAA Division III) from 2013 to 2016. Her resume at Cabrini is elite. She was named the Colonial States Athletic Conference (CSAC) Rookie of the Year in 2013 and earned All-CSAC First Team honors multiple times.

Jason has the best field hockey coach - Kylie Kelce! 🏑 @JasonKelce pic.twitter.com/hKQoFjFiJN

Kelce helped lead her team to back-to-back CSAC titles in 2015 and 2016. In her final collegiate game during the 2016 NCAA Tournament, she scored a career-high three goals, proving she was a force on both ends of the field.

Her playing days transitioned seamlessly into leadership. She returned to her alma mater, Lower Merion High School (the same school Kobe Bryant attended), to serve as the head varsity field hockey coach.

"I’m a firm believer that if you’ve been in the trenches of a sport—doesn't matter if it's field hockey or football—you have a different level of respect for what these Olympians put their bodies through," she noted during a recent podcast episode.

MORE: NHL players return to Olympics for first time since 2014