Bowling Green’s decision to hire Eddie George as its new head football coach might not deliver overnight miracles—but it’s a bold, strategic move that could pay off in big ways over time.
George, the Heisman-winning running back and former Tennessee Titans star, brings far more than just name recognition. He’s spent the last few years grinding through the tough realities of college coaching at Tennessee State, where he built a culture from the ground up. That experience—combined with his NFL pedigree, leadership skills, and national profile—makes him a uniquely powerful presence for recruiting and rebranding Bowling Green’s program.
This isn’t a quick-fix hire; it’s a vision move.
Bowling Green, coming off a stretch of inconsistent seasons, needs a culture reset. George has already shown at TSU that he’s committed to developing student-athletes on and off the field, which aligns with the MAC’s identity. And while wins may not flood in during Year One, the energy around the program will shift. Recruits will notice. Donors and alumni will engage. The Falcons will start playing with a renewed sense of belief.
What George lacks in long-term coaching experience, he makes up for in leadership, visibility, and a proven ability to inspire. He’s the kind of figure who can build bridges across eras—connecting Bowling Green’s past success to a reimagined future.
In CFN’s 2025 Bowling Green preview, there’s cautious optimism. The roster still needs work, and the MAC is never a walk in the park. But with George at the helm, the Falcons have a shot at becoming one of the most intriguing rebuild stories in college football. It might take a little time—but when it clicks, it could be something special.