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Prime Day is a four-day sales extravaganza exclusive to Prime members, and this year the sale is running from June 23 through June 26.
Prime Day sees deals on everything from tech to home to beauty goods, and while most deals will expire on June 26, some deals will fold over into what we call Prime Week, aka you’ll have a few sales that may leak into the weekend.
Nothing is guaranteed, though, and as someone who’s covered Prime Day for years, I can almost guarantee that stocks sell out on popular products like Apple AirPods and other best-sellers.
That said, if you are wondering about what happens after Prime Day ends and when the next Prime Day is scheduled for, keep reading because we’ve got the scoop.
When is the next Prime Day?
Amazon has not yet announced dates for another Prime Day this year, but in the past, Amazon has held a second sales event, typically in October. It’s not really called Prime Day; it’s been called Big Deal Days in the past, but there’s no guarantee the e-tailer plans on having the event again this year. That’s why it’s best to shop these Prime Day deals now, as you never know when you’ll see prices this low again.
Can I still get Prime Day deals?
Yes! Prime Day runs through June 26, and there are still many deals to be found, especially on top brands like Apple, Samsung, Hisense and, of course, Amazon devices.
Check out some of the best deals below:
How many Prime Days are in a year?
Prime Day is usually a summer-only event, so there’s only one per year. However, there has been a second event hosted by the retailer, usually in October, called Big Deal Days. Whether Amazon will host one this year or not remains to be determined.
Your Amazon Prime Day FAQs, answered
What is Amazon Prime Day and when is it?
Prime Day is Amazon’s biggest sale of the year, offering deep discounts on bestsellers and everyday essentials. This year’s event runs from Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.
How long is Prime Day?
This year, shoppers can take advantage of four days of Prime Day deals: Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.
What’s new about Prime Day in 2026?
In addition to pushing up the sale to June, Amazon is including several new programs and promotions, including:
- Today’s Big Deals program: New daily discounts up to 50% off or more
- New deals dropping as often as every five minutes during the sale
- Prime members gain access to exclusive travel deals
- Prime members who spend $15 or more on a qualifying online grocery order have a chance to win free groceries for a year
- Prime members who set up a deal alert with Alexa have a chance to win a $1,000 Amazon gift card
- Through June 26, Prime members can get a large pepperoni or cheese pizza from Little Caesars for $5
- Through June 26, Prime members who purchase a new car through Amazon Autos get a $1,500 Amazon gift card
Do you have to be an Amazon Prime member to shop?
Prime Day and all its amazing discounts are exclusively available to Prime members. However interested shoppers can grab a 30-day free trial to try Prime, and its many benefits with no strings attached, and gain access to exclusive deals and the convenience of fast, free shipping.
What are the best deals?
From reporting on Amazon sales for years, we can tell you for certain that Prime Day is the ideal time to stock up on beauty and skincare staples, score big-ticket tech for less, bestselling vacuums, and comb through the massive catalog of Amazon best-sellers. Plus, since this year’s sale runs before the Fourth of July Americana-themed deals and summer hosting essentials.
Is it worth it?
We certainly think so! Prime Day is a great chance to score deals on thousands of best-sellers, top tech and appliances and every day essentials. Our team diligently sorts through all the offers to find you only the very best items to grab on sale.
When is the next Prime Day?
Already wondering when Amazon’s next Prime Day is? We expect Amazon’s October Prime Big Deal Days sale event to return in fall 2026. Follow Post Wanted’s around-the-clock coverage, and you’ll be the first to know about headline-worthy sales. Click here to find all of the best deals.
Why Trust Post Wanted by the New York Post
For over 200 years, the New York Post has been America’s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We’re not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren’t already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we’re known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.
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