"What is he selling here": Fans go wild as BTS' Taehyung stuns in the latest TIRTIR campaign photos ahead of his LA pop-up appearance

On November 14, 2025, BTS’ Taehyung uploaded a ten-image carousel on Instagram featuring new cuts from his TIRTIR photoshoots. The post quickly gained traction across social media, drawing widespread attention ahead of his scheduled appearance at the brand’s pop-up event in Los Angeles.

The newly released photos showcase the idol in two looks posing withthe container of TIRTIR foundation. In one set, Taehyung wears a red leather jacket and matching pants paired with a black tank top. He accessorized the attire with minimal silver jewelry including layered necklaces and rings. The second look features black leather pieces over another black tank top, styled with similar silver accessories. In several shots, he is seen lowering the jacket off his shoulders or removing it entirely, giving a glimpse of his toned biceps.

Following the upload, the images rapidly circulated across platforms like X, where fans reposted the photos and praised his visuals and physique. Many reacted humorously to the idol’s styling and poses, questioning the intent of the shoot and what exactly he was meant to be promoting. One fan’s comment,

"What is he selling here"

Fans lit up social media reacting to his visuals, styling and the suggestive tone of the shoot. Some fans responded with playful teasing, while others expressed pure, stunned admiration. As the photos of him in the red jacket set went viral, fans couldn’t help but comment about his charisma and the unexpected energy he brought to the commercial.

Fans continued flooding social platforms with excitement praising everything from his visuals to the playful way he showcased the product. Many pointed out how the focus seemed to shift naturally from the product to the man himself, while others joked about only noticing the actual item long after admiring everything else in the frame. As the posts gained traction, fans shared their admiration, humor, and disbelief over just how striking he looked.

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BTS’ Taehyung heads to la for TIRTIR pop-up event as the brand’s first global ambassador

BTS’ Taehyung is set to attend the TIRTIR pop-up as the brand’s global ambassador. The event will run from November 15 to 23 2025 at 8175 Melrose Avenue in West Hollywood. The pop-up will showcase ruby-infused skincare products and large promotional installations featuring the 29-year-old singer. This is going to be his first official public appearance for the brand.

On November 12, BTS’ Taehyung was spotted departing from Incheon International Airport for Los Angeles. He arrived in a relaxed outfit wearing an olive-green high-neck zip sweater layered over a lime-green V-neck T-shirt paired with faded blue jeans. He accessorized the look with tan sneakers, and a muted brown scarf that completed the look.

TIRTIR officially introduced Taehyung as its first global ambassador on November 3, 2025. The beauty brand, widely known for its Mask Fit Red Cushion and its reputation for long-wearing, transfer-resistant base products, saw significant international growth in recent years. With Taehyung joining the brand, TIRTIR reportedly planned to amplify its global presence and strengthen its connection with fans around the world.

According to Korean outlet Slist, the collaboration is intended to bring TIRTIR’s core message of “my own beauty” to a broader audience. A brand spokesperson shared that Taehyung’s image represents individuality and diversity in a way that reflected TIRTIR’s identity, making him a fitting choice as its new global representative. The representative explained,

"V's expressiveness and sense are in good contact with the direction of 'personality and diversity' pursued by TIRTIR, and I expect that the brand will be able to be more deeply connected with consumers around the world through his influence."

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Meanwhile, Japanese skincare brand YUNTH also introduced Taehyung as its first global ambassador on October 29, 2025.

Edited by Adrija Chakraborty