What happens when you Google 'Erling Haaland' during World Cup?

The world now knows Erling Haaland and Norway's team very well thanks to the 2026 World Cup. The forward has been everywhere, with his most recent appearance actually coming at the bottom of a Google search tab.

On Thursday, the goal-scoring phenom asked fans to search for his name in a Google search window. When fans did what Haaland asked, a fun little animation appeared at the bottom of users' screens, showing just how much of a global superstar Haaland has become.

Here's a look at what happens when you search for the Norwegian goal-scoring machine on Google and what he's said about it.

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What happens when you Google 'Erling Haaland' during World Cup?

When a person searches for "Haaland" or "Erling Haaland" in a Google search bar, a fun little animation will show up at the bottom of the user's screen.

A series of seven Nordic Vikings row from right to left at the bottom of the user's screen as a homage to the 25-year-old forward and his team, which has found immense success at the 2026 World Cup.

If the user turns the sound on their device, they will also hear someone shouting "Ro!" with a drumbeat in the background, a nod to the team's post-match tradition that was most recently seen by Martin Odegaard after Norway's Round of 16 win against Brazil.

ROO ! Bravo @Google 👏 🇳🇴 pic.twitter.com/hYnPRWZgaV

— ÐĒŦØ (Prog) 🏴󠁧󠁢󠁥󠁮󠁧󠁿🇬🇧 (@Deto_RDC) July 9, 2026

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Norway Viking row explained

The 2026 World Cup has brought eyes around the world in to see Norway's "Ro!" chant. During the match, fans wait for the beat of a drum and pretend to row an oar of a boat. The chant has gone viral with Norway's level of success at the tournament this summer, and the fun moment has become a tema postgame tradition to do with fans.

After their first-ever knockout-stage win, the Norwegian players sat on the pitch and led the chant in front of the sea of red and blue fans.

Erling Haaland and Martin Ødegaard lead the Viking Row at Dallas Stadium 🇳🇴 pic.twitter.com/SmGwzFeHrU

— FOX Sports (@FOXSports) June 30, 2026

What has Erling Haaland said about Google Easter egg?

On Thursday, just two days before leading Norway in their first quarterfinal match at the World Cup, Haaland reacted to Google's nod to his country's tournament team. Without giving away what the surprise was for searching for his name, Haaland urged fans to type in his name on Google today.

Here is what the Golden Boot threat said:

One thing to do today… search my name on Google 😉

— Erling Haaland (@ErlingHaaland) July 9, 2026