We’re Watch the Turning Point USA ‘All-American’ Halftime Show Live Featuring Kid Rock, Lee Brice & More

The Turning Point USA All-American Halftime Show promises to celebrate “faith, family and freedom” via performances by Kid Rock, Brantley Gilbert, Lee Brice and Gabby Barrett.  

The TPUSA website doesn’t feature information about the show until fairly far down on its homepage. Instead, it’s soliciting donations through promoting the late founder Charlie Kirk’s last book, Stop, in the Name of God, and his vision, which includes recruiting high school and college students to raise the next generation to support his movement “rooted in faith, freedom and love of country.”

The TPUSA quartet is counterprogramming to the Super Bowl LX halftime, featuring another famous American, Bad Bunny. Kid Rock, promoting the show on Fox (which, interestingly, is not streaming the TPUSA halftime show) on Friday (Feb. 6) promised a “classic rock, in your face” opener, but then pledged to perform “one of the best written songs in a long time.” He didn’t give away the title, but elaborated that it’s a “pretty current, last few years country song. It’s one of the greatest written songs I’ve heard in a long time.”

Not one to miss an opportunity and being the good capitalist he says he is, Kid Rock will then release that song at midnight. (He does not mention whether he’s donating the proceeds to TPUSA). His hints eliminate the song being “Cool Daddy Cool,” his 2001 collaboration with Joe-C that has resurfaced for its the notable lyrics about “hoes” and the couplet, “Young ladies, young ladies, I like ’em underage/ Some say that’s statutory (But I say it’s mandatory)” — lyrics that are much more in line with the Epstein files than supposed family values.

Rock declared the TPUSA halftime is for people “who love America, love football, love Jesus.” He also stressed that neither he nor any of the other performers are “approaching this with any hate in our hearts.” (A sentiment that Gilbert also stressed in a social media post he made on Friday, though President Trump went out of his way to add that he felt both Bad Bunny and Green Day, who played a rousing opening slot, were not his cup of tea. “I’m anti-them. I think it’s a terrible choice,” Trump told Page Six. “All it does is sow hatred. Terrible.”

Rock also said that if the NFL wanted to take care of its fanbase, it would have picked local performers from the Bay Area such as Metallica (he’s not alone in that thought), given the game is taking place in Santa Clara, Calif. (But Green Day — who is from the Bay Area — did perform during the pre-show opening ceremony.)

Below, Billboard recaps TPUSA’s halftime show in real time.

4:49 p.m. PT: The seven-minute countdown to the halftime starts with a salute to Charlie Kirk, which is also a promo for conservative Christian Hillsdale College in Michigan, before returning to a countdown and a scroll to text for TPUSA merch and to text “freedom” to the same number to get “involved in the movement.”

4:53 p.m. PT: A commercial plugging adoption as an option, a key conservative pro-life message, is abruptly cut off for a commercial for tickets to the Olympics in Los Angeles and AI transcription service Otter.

4:55 p.m. PT: With less than a minute left, Dept. of Defense Pete Hegseth comes on to say “God bless our warriors and God bless our republic,” before tossing a football toward the camera.