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WILLIAMSTOWN, N.J. — Violet Foods LLC, a leading manufacturer of pizza sauce, pasta sauce and other tomato products announced today it has acquired the Muir Glen brand of organic tomato products from General Mills, Inc. (NYSE: GIS). Financial terms of the deal were not disclosed.
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This acquisition marks a significant expansion for Violet Foods, which owns a portfolio of brands including Sclafani, Fattoria Fresca and Don Pepino — the #1 pizza sauce brand in the Northeast. By integrating Muir Glen’s nationally distributed organic tomato products with Violet Foods’ established position in fresh-pack tomato offerings, Violet Foods is building a complementary product portfolio to better serve its retail partners across the $5 billion+ combined U.S. tomato sauces and canned tomato market.
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“Acquiring Muir Glen is a transformative step for our company,” said Jim Mitchell, President of Violet Foods. “By combining Muir Glen’s 35-year legacy in organic tomatoes with Violet Foods’ expertise in high-quality, fresh-pack tomato products, we are uniquely positioned to accelerate innovation and facilitate growth for our customers.”
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“We are grateful to General Mills for their collaboration throughout the transaction process,” said David West, Managing Partner at Amphora Equity Partners. “We are eager to build on the momentum that they created with this incredible brand.”
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About Violet Foods
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Based in Williamstown, NJ, Violet Foods is a leading manufacturer of fresh-pack tomato products with operations dating back more than 100 years. Home to iconic brands including Don Pepino, which boasts the #1 pizza sauce brand in the Northeast, Sclafani, and Fattoria Fresca, Violet Foods blends heritage with modern food manufacturing to serve foodservice operators, retailers, and families nationwide.
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About Amphora Equity Partners
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Amphora Equity Partners is a private investor that makes control investments in the North American packaged food and beverage sector. The firm focuses on well-established branded products and contract manufacturing businesses in which it can support management teams to drive real value creation through operational excellence and innovative growth strategies.
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