Usher Reflects on How His ‘Study’ of Music’s ‘Legends’ Helped Make Him One at Billboard Live Music Summit

Usher took the stage at the 2025 Billboard Live Music Summit Monday afternoon (Nov. 3) to reflect on all of the stages he’s taken over during his 28-year touring career.

The R&B superstar and Gail Mitchell, Billboard executive director of R&B and hip-hop, walked out to his 2001 Billboard Hot 100 No. 1 “U Got It Bad” at the 1 Hotel in West Hollywood, Calif., which Mitchell reminded he previously said in his 2024 Billboard cover story that it was his favorite song to perform live. “I think because of the connection between me and the audience,” he said at the time. Today, he added: “I want to impress them. I would like to be as theatrical and use my imagination as much as I possibly can to lift the song higher than what it was when I delivered it as a piece of intellectual property.”

Following his two Las Vegas residences from 2021 to 2023 and his Super Bowl LVIII halftime show performance (also in Vegas) last year, Usher embarked on his most recent Past Present and Future Tour. The 83-date international jaunt became his highest-grossing and best-selling tour yet, according to Billboard Boxscore, by grossing $183.9 million and selling 1.1 million tickets over 80 shows. He has a reported career gross if $422.6 million from 3.3 million tickets over 334 shows.

But before becoming a marquee act, Usher served as an opener for Diddy‘s 1997 No Way Out Tour, Mary J. Blige‘s 1997-98 Share My World Tour and Janet Jackson‘s 1998-99 The Velvet Rope Tour. “I had another notch on my belt in terms of what I was capable of being able to handle, so that when I went to try to headline my own tours, we knew that we had the ability to hold a crowd,” he explained.

He told industry audience members a story about his time opening for Diddy: As his 1997 hit “You Make Me Wanna…” was steadily climbing the Hot 100 (where it eventually peaked at No. 2), the crowd coming to see Usher gradually grew from 10 people to a packed house. Diddy told Usher he wanted him to come out during his headlining set, but Usher recalled saying, “Nah, I’m cool. I’m gonna stay right where I’m at because I wanna earn my keep. I’m here for a reason. I want to someday be where you are.”

By the time Usher embarked on his debut headlining tour, the 8701 Evolution Tour in 2002, he remembered “the importance of paying tribute” during those shows. “I’m an artist who was inspired by the legends. If I study the legends, then hopefully one day, I will be one,” he said, adding that he performed covers of Bobby Brown, Babyface and Jimmy Jam and Terry Lewis because he didn’t have enough of his own hit records at the time and wanted to still captivate his audiences.

The Coming Home artist also teased “something coming. I’m in the midst of working on something that may shine a light on a very specific period of my life and around performance. Just stay tuned. There is true value in live,” he said. He later argued that there’s also true value in R&B. “I want people to continue to celebrate the music and legacy that is the foundation that I am. It comes from soul music, it comes from the South. It comes from a very wide collective of being exposed to many different artists from many different genres, but most importantly, R&B.

“In the same way that I think all other industries have managed to monetize what they are — whether it’s hip-hop, rock & roll, country — I want the same thing for R&B,” he continued. “That is the thing that I haven’t done yet. I want us to celebrate the legacy of what it is that we created, not just look at these nostalgic things that have come and gone, but be able to savor them and savor their legacy.”

Mitchell later presented Usher the Legend of Live Award following the panel. He isn’t the only superstar panelist during the Live Music Summit. Billboard cover star Rauw Alejandro and Hans Schafer, senior vp of global touring at Live Nation, will sit down with Billboard Español/Latin chief content officer Leila Cobo later this afternoon to discuss the reggaeton artist’s emergence as one of the live sector’s most sought-after stars.