Urban Decay and Mika Abdalla Ghost the BS With New Ghosting Trio

10 hours ago 5
Mika Abdalla Ghosts the BS with Urban Decay Ghosting SprayMika Abdalla Ghosts the BS with Urban Decay Ghosting Spray GNW

Article content

Three revolutionary blurring prep and set products turn ghosting into the ultimate beauty power move

Financial Post

THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY

Subscribe now to read the latest news in your city and across Canada.

  • Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.
  • Daily content from Financial Times, the world's leading global business publication.
  • Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
  • National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
  • Daily puzzles, including the New York Times Crossword.

SUBSCRIBE TO UNLOCK MORE ARTICLES

Subscribe now to read the latest news in your city and across Canada.

  • Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.
  • Daily content from Financial Times, the world's leading global business publication.
  • Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
  • National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
  • Daily puzzles, including the New York Times Crossword.

REGISTER / SIGN IN TO UNLOCK MORE ARTICLES

Create an account or sign in to continue with your reading experience.

  • Access articles from across Canada with one account.
  • Share your thoughts and join the conversation in the comments.
  • Enjoy additional articles per month.
  • Get email updates from your favourite authors.

THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.

Create an account or sign in to continue with your reading experience.

  • Access articles from across Canada with one account
  • Share your thoughts and join the conversation in the comments
  • Enjoy additional articles per month
  • Get email updates from your favourite authors

Sign In or Create an Account

or

Article content

LOS ANGELES, Aug. 03, 2026 (GLOBE NEWSWIRE) — Urban Decay is giving everyone permission to go ghost mode with the new Ghosting Trio, the ultimate blurring prep and set routine that instantly ghosts texture, pores, and shine. The first-of-its-kind prep and set system features 3 new innovations: Ghosting Paste, Ghosting Powder, and Ghosting Spray, instantly retexturizing skin for a seamless blurred finish and all-day wear.

Article content

Article content

Article content

To launch the Ghosting Trio, Urban Decay is partnering with rapidly rising actress Mika Abdalla, whose unapologetic authenticity and fearless self-expression makes her the perfect face to flip the script on “ghosting,” turning it into an empowering act of leaving behind what no longer serves you. In a series of social-first videos, Mika confidently ghosts the noise that surrounds the rising star while putting the revolutionary technology of the Ghosting Spray front and center, highlighting the transformative power of this never-before-seen tinted loose powder in a spray format.

Article content

By signing up you consent to receive the above newsletter from Postmedia Network Inc.

Article content

“I’m all about anything that skips the BS and saves me time,” said Abdalla. “That’s what drew me to this campaign. It let me lean into a side of beauty that feels playful while still staying true to who I am. What I love about the Ghosting Spray as well is how quick it is to use – it’s a tinted spray that instantly blurs and refreshes makeup without starting over, so I can touch up in seconds and get back to whatever I’m doing.”

Article content

Fresh off her role in the hit Amazon Prime Series Off Campus, Abdalla has quickly emerged as one of Hollywood’s most exciting new voices. This partnership marks her first beauty campaign and embodies Urban Decay’s signature rebellious spirit and performance-based approach to beauty and talent partnerships.

Article content

Article content

“Urban Decay has always created beauty firsts. Ghosting is another one: the world’s first tinted dry spray that blurs and evens all skin tones in a matter of seconds,” said Anika Majithia, Global Head of Urban Decay. “Calling it Ghosting is our way of letting all Makeup lovers reclaim their own narrative – giving them permission to call BS on outdated beauty rules and anything in life that doesn’t serve them. Mika is the perfect partner – she doesn’t perform perfection. She owns who she is, ignores the noise and refuses to apologize for taking up space. That’s exactly what Ghosting stands for.”

Article content

Backed by Urban Decay’s legacy of high-performance formulas, Ghosting Trio is designed to blur, perfect, and mattify skin. At the center is Ghosting Spray, a category-defining innovation that reinvents the setting experience by transforming traditional loose setting powder into the world’s first dry aerosol spray. The breakthrough technology delivers an instant even all-over blur, all-day shine control, and matte finish with zero dry time.

Article content

“As makeup artists, we’re always looking for ways to create a perfected complexion while keeping skin looking like skin,” said Alexandra French, Global Makeup Artist in Residence at Urban Decay. “The Ghosting Trio was created to answer that need, bringing together the performance artists expect with the flexibility beauty lovers want. Whether you’re building a full glam look or enhancing everyday makeup, each formula is designed to work separately or together seamlessly to blur, set, and refine the complexion without adding unnecessary steps or weight.”

Read Entire Article