UFC Names Meridian Holdings Official Sponsor of Fight Night Belgrade

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About UFC

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UFC is the world’s premier mixed martial arts organization, producing more than 40 live events annually and distributing its programming to an estimated one billion broadcast and digital households across 210 countries and territories, with an athlete roster representing more than 75 countries. UFC is part of TKO Group Holdings, Inc. (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com.

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Forward-Looking Statements

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This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are subject to the safe harbor created by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding the anticipated staging of the UFC event in Belgrade, Serbia on August 1, 2026; the expected scope, benefits and duration of the sponsorship, including anticipated branding, marketing, advertising, digital and social media elements and the expected exclusivity in the sports-betting category in the Serbian market; the anticipated broadcast and distribution of the event in the United States and internationally; the anticipated visibility, brand, marketing or commercial benefits of the partnership to the Company; and statements regarding the Company’s strategy, growth plans and market position. Words such as “anticipate,” “believe,” “estimate,” “expect,” “intend,” “may,” “plan,” “project,” “will,” “would,” and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words.

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Forward-looking statements are based on the Company’s current expectations and assumptions and involve known and unknown risks and uncertainties, many of which are beyond the Company’s control, that could cause actual results, events or outcomes to differ materially from those expressed or implied in such statements. Important factors that could cause actual results to differ materially include, without limitation: (a) the risk that the event is postponed, canceled, relocated, rescheduled or otherwise modified, including as a result of circumstances outside the control of the Company or the event organizer; (b) the right of either party to terminate or modify the sponsorship agreement in accordance with its terms, including in response to regulatory developments; (c) the risk that certain sponsorship benefits become unavailable and are substituted or otherwise modified; (d) the Company’s dependence on third parties, including the event organizer, the venue, broadcasters, distribution partners and other rights holders, whose decisions and performance are outside the Company’s control; (e) the need to obtain approvals for marketing and promotional materials and the risk that such approvals are delayed, conditioned or withheld; (f) the scope of, and contractual limitations on, the Company’s sponsorship and category exclusivity rights; (g) changes in laws, regulations or regulatory guidance applicable to gaming, sports wagering, advertising or sponsorship in Serbia or in other jurisdictions in which the Company operates, and the Company’s ability to obtain and maintain required licenses, permits and approvals; (h) the risk that the anticipated marketing, brand or commercial benefits of the sponsorship are not realized in whole or in part; and (i) the other risks and uncertainties described in the Company’s filings with the U.S. Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q and Current Reports on Form 8-K, available at www.sec.gov.

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The forward-looking statements included in this press release speak only as of the date hereof. The Company cannot guarantee future results, levels of activity, performance or achievements, and readers should not place undue reliance on these forward-looking statements. Except as required by law, the Company undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise, and no inference should be drawn that the Company will make additional updates with respect to those or other forward-looking statements. The Company assumes no obligation to update or correct information prepared by third parties that is not paid for by the Company.

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