Uber sued by FTC over ‘deceptive’ subscription sign-ups

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In the final days of the Biden administration, the FTC also began probing whether Uber and rival Lyft Inc. illegally coordinated to limit drive pay in New York City.In the final days of the Biden administration, the FTC also began probing whether Uber and rival Lyft Inc. illegally coordinated to limit drive pay in New York City. Photo by JOSH EDELSON/AFP/Getty Images/Postmedia files

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In a complaint filed Monday, the FTC alleges the company charged consumers for its Uber One product without their consent, misled users about the program’s savings and made it “unreasonably” burdensome to cancel the service. The agency found users can be required to navigate as many as 23 screens and take up to 32 actions to cancel, according to an FTC statement.

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Uber shares dropped, extending declines after the announcement to as much as 5.3 per cent in New York. They were down 4.5 per cent at 2:15 p.m. to US$71.84.

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The company denied the FTC’s claims, saying the company doesn’t sign up or charge consumers without their consent, and that cancellations now take most people 20 seconds or less. “We are disappointed that the FTC chose to move forward with this action, but are confident that the courts will agree with what we already know: Uber One’s sign-up and cancellation processes are clear, simple, and follow the letter and spirit of the law,” a spokesman said.

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The FTC’s three commissioners voted 2-0 to bring the case, with Mark Meador, the newest commissioner, recused. The lawsuit confirms a Bloomberg News report last year that the regulator had opened an investigation into the company over the enrolment and cancellation aspects of Uber One. In the final days of the Biden administration, the FTC also began probing whether Uber and rival Lyft Inc. illegally coordinated to limit drive pay in New York City.

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The FTC enforces consumer protection laws against companies that mislead consumers about subscription terms. The agency has recently sued several companies, including Amazon.com Inc. and Adobe Inc., for allegedly making it too difficult to cancel subscriptions.

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—With assistance from Josh Sisco.

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