Two major WWE exits led to John Cena's big break, Sgt. Slaughter says (Exclusive)

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Sgt. Slaughter worked as a WWE producer when John Cena became the company's top babyface star in the mid-2000s. In an exclusive interview, the Hall of Famer discussed how the 17-time World Champion's rise to the main-event picture began.

In the late 1990s, The Rock and Stone Cold Steve Austin emerged as WWE's marquee attractions during the peak of the Attitude Era. By 2003, The Rock had drastically reduced his in-ring schedule to become an actor, while Austin retired due to knee and neck injuries.

Slaughter told Sportskeeda Wrestling Senior Editor Bill Apter that former WWE Chairman Vince McMahon earmarked Cena to be the company's next big name.

"John Cena was all by himself at that point because we had lost Stone Cold, Rock was off doing movies, and we really didn't have a star, and I guess that's where Vince saw the future. He said, 'These guys are all leaving. I need to create a new hero.' So, it took a while. The only way you become the best hero is to be the best villain. That's how you do it."

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In the video above, Slaughter explained why he initially struggled to believe Cena could be the future of WWE.


How Sgt. Slaughter viewed John Cena in the early 2000s

In 2002, John Cena lost to Kurt Angle in a memorable debut match on SmackDown. Three years later, he defeated John Bradshaw Layfield (JBL) at WrestleMania 21 to capture his first WWE Championship.

During that time, Sgt. Slaughter changed his opinion of Cena and came to appreciate his strong work ethic.

"Well, when I first started helping John, and we all started helping John, I always called him the workhorse. I said, 'He's a workhorse, he's a workhorse,' and then pretty soon I started saying, 'He's a stallion, he's a stallion,' because he fought through, just as I was saying about Logan Paul, he got comfortable in the ring, and he learned the psychology of the audience, of his fans, of all the fans, the universe."

Slaughter also disclosed details about one thing he taught Cena earlier in his career.


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About the author

Danny Hart

Danny Hart is a journalist who has been reporting on pro wrestling (WWE) at Sportskeeda since 2017. He grew up as a massive fan of football/soccer and wrestling, leading him to pursue a career in sports journalism.

Before assuming his current role, Hart worked as a football writer at Goal.com between 2009 and 2016. He prides himself on writing original content that is fact-based and highly accurate. Hart thoroughly proofreads his work before submitting it and relies only on credible sources for information.

Hart’s favorite pro wrestler is The Undertaker. He admires the 2022 WWE Hall of Famer’s ability to reinvent his character and remain relevant across his decades-long career. If given the keys to WWE’s creative department, he would bring back The Phenom for a farewell bout against AJ Styles in a stadium full of fans. Not only that, but he would love to have the multi-time world champion’s greatest rivals seated at ringside for the spectacle.

When not watching and covering sports, Hart enjoys long-distance running, playing video games, and listening to audiobooks and podcasts.

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