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He’s leaving a lasting impression.
From passports to cryptocurrency, President Trump has branded his face, name and signature on an array of commemoratives for America’s 250th birthday and for his legacy-building initiatives.
The Post has compiled a list of the ways Trump’s branding is appearing nationwide.
US Passports
On June 26, Trump unveiled a special edition passport for America’s 250 on Truth Social. The design features a portrait of the president standing over the Oval Office’s Resolute Desk, with the Declaration of Independence text behind it. Trump’s signature is also featured in the artwork.
There is no extra fee to obtain the passport. However, they will only be available at the Washington Passport Agency starting July 6, with only 25,000 to 30,000 copies released.
The State Department says citizens will not receive a commemorative passport by applying online, mailing in an application, or applying at a US embassy — you must apply in person at the DC location.
The special-edition passport was first announced in April and marks the first time a living US president has been featured on a US passport.
Trump Gold Coin
In March, the US Commission of Fine Arts voted unanimously to approve a design with Trump on a 24-karat gold coin. While it’s against federal law to allow a living president to appear on US currency, Treasury Secretary Scott Bessent has the authority to mint and issue proof gold coins.
However, a federal lawsuit was filed by a retired lawyer from Portland, Oregon, citing existing federal laws. US District Judge Karin J Immergut denied the request, finding that he lacked legal standing to challenge the production and failed to demonstrate that he would “personally suffer harm” from the coin.
While there’s no release date set yet, the Mint plans to only produce 47 coins — each containing 19.7 ounces of gold — and they are expected to auction for roughly $90,000.
Social Security Cards
Babies born between July 2 and the end of the year will receive a Social Security card with “Freedom 250” branding. While it’s not Trump’s face or signature on it, Freedom 250 is a Trump-backed public-private organization.
Freedom 250 is not an official commission tasked with overseeing 250 celebrations. America 250 is the Congressional nonprofit established 10 years ago to organize events.
$100 Bill
On Friday, Trump posted an image of a $100 bill with his signature on it. This comes months after the Treasury Department announced that a sitting president’s signature can be featured on US paper currency.
Bessent said on Saturday it’s “only appropriate” to have Trump’s signature featured because of his economic achievements and to honor the US’s 250th birthday.
Printing of the new bill began in June, but it typically takes several weeks for the Federal Reserve to ship and distribute the new bills to banks. The Department of Treasury says they will be “rolling out into general circulation through the summer.”
President Donald J. Trump International Airport
In February, the Florida Legislature approved a bill to rename the Palm Beach International Airport to President Donald J. Trump International Airport. Highway signage leading up to the airport has been updated to reflect the new branding.
The county airport director says the Federal Aviation Administration will update the name on July 9, but travelers might not see changes immediately when booking flights.
The IATA code, which is the public-facing code travelers see on their tickets and reservation systems, will change from PBI to DJT on August 18.
DC Federal Buildings
Three-story tall banners depicting Trump’s face have been put up all over federal buildings in DC, including the Department of Justice, Labor, Interior and Agriculture. The portrait of Trump features campaign slogans, sparking significant debate.
On the front of the Department of Interior, two banners are featured — one of Trump and another of George Washington. Washington’s says “America’s First” and Trump’s says “America First,” to reflect his campaign slogan.
In front of the DOJ is Trump’s face with the slogan, “Make America Safe Again.” The Department of Labor features Trump alongside an image of Theodore Roosevelt with “American Workers First.” The USDA previously featured Trump and Abraham Lincoln reading “Growing America since 1862.”
Congressional Democrats have expressed frustration with the Trump posters. Sen. Bernie Sanders (I-VT) says the actions are “narcissism” and is pushing the “Stop Executive Renaming for Vanity and Ego Act,” but it will likely go nowhere in Congress.
$Trump Coin
Three days before Trump’s second inauguration, he unveiled “$Trump Coin,” which is a cryptocurrency. While the coin’s price spiked initially after its release, a June report from Nansen — a cryptocurrency analytics firm — said nearly one million people lost a total of $3.81 billion.
Trump Gold Card
Trump announced a new investment visa program in February 2025 which grants expedited permanent US residency to immigrants.
Applicants must pay a $15,000 processing fee to the Department of Homeland Security and donate a $1 million financial gift to the government to receive an EB-1 or EB-2 visa holder status. Corporate sponsors can also pay $2 million to secure a gold card for an employee.
The program was announced after an Executive Order was signed in September.
While applications are coming in, only one gold card visa has been approved as of late April, according to Commerce Secretary Howard Lutnick.
TrumpRx
In February, Trump announced his prescription drug site, TrumpRX, to help Americans save money on certain drugs.
“This launch represents the largest reduction in prescription drug prices in history by many, many times and it’s not even close,” Trump said at the website’s kickoff. “You’re going to see numbers that you’re not going to believe.”
The website will give you a coupon to redeem in pharmacies to get the TrumpRx price. More than 800 medications are available for discount.
Kennedy Center
In December, the Kennedy Center’s board voted to change its name to the “Trump Kennedy Center.” The outside facade was updated in December.
The name change didn’t last long, though, after a federal judge ruled that adding his name to a congressionally designated memorial for John F. Kennedy was illegal. The signage was officially removed in June 2026.
The center suggested that Trump’s name could return to the building if it later wins an appeal. The first appeal was unsuccessful, and it is unclear if the center will try to submit a second appeal soon.
All the branding has left Americans split — especially on US currencies.
An Economic/YouGov poll conducted in April found that 59% of Americans “somewhat” or “strongly” disapprove of Trump’s signature on money, while only 24% “somewhat” or “strongly” approve.
The poll was conducted with 1,748 respondents and has a margin of error of ±3.1 percentage points.
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