Treasure Data Launches CDP Trade-Up Program to Fast-Track Migrations from Any Customer Data Platform

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Published Jan 12, 2025 • 3 minute read

Qualified companies can switch from their underwhelming CDP to Treasure Data without business disruption or additional CDP payments

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MOUNTAIN VIEW, Calif. — Treasure Data today introduced its CDP Trade-Up program to help companies transition from their current customer data platform (CDP) implementation to Treasure Data CDP in as little as one month. The program includes incentives to ease the cost of switching to Treasure Data and a proven Migrator Toolkit to fast-track migrations.

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“We’ve helped over 50 companies break free from CDPs that overpromise and underdeliver, yet many still feel stuck – but not anymore,” said Kaz Ohta, CEO and co-founder of Treasure Data. “Our CDP Trade-Up program offers a fast, frictionless way for companies to migrate to the last CDP they will ever need. Data and marketing leaders immediately start seeing the business value a CDP should deliver after switching: more revenue per campaign, faster campaign launches, and no volume, speed or channel limitations as they scale.”

CDPs are critical to power personalized experiences that improve customer acquisition, lifetime value, and retention, but many fail to deliver expected business value due to long implementations, product complexity, and scalability and flexibility limitations. Treasure Data was named a CDP Leader across all three major independent analyst evaluations, which it believes underscores its ability to deliver on the promise of a CDP.

The CDP Trade-Up program includes:

CDP Contract Relief

Global enterprises can seamlessly switch to Treasure Data without business disruption or additional CDP payments. Qualified companies only pay for Treasure Data once their existing CDP contract ends.

CDP Migrator Toolkit

Treasure Data is highly experienced with CDP migrations and implementations for Global 2000 companies with complex data environments. Honed from completing over 50 CDP migrations, Treasure Data’s proprietary Migrator Toolkit leverages its professional services expertise and AI to quickly get up and running.

Key components of the Migrator Toolkit include:

Lift and shift current use cases in just a matter of days or weeks*, using your current CDP’s data model and Treasure Data’s schemaless architecture
Accelerate implementations with pre-built, industry-specific workflows
Optimize and scale existing and new CDP-powered use cases that drive ROI and cost savings

“After switching to Treasure Data our marketing team is finally empowered,” notes a verified G2 review. “With our previous vendor, we began running into scenarios where we were bringing in large volumes of data and had very specific ways of setting up our channels, audiences and permissions where we were not able to effectively use it. We decided to switch and can now handle all the data volumes we need, and from the start were able to create, store and split the data per our very unique business needs.”

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Learn more about the CDP Trade-Up program, powered by Treasure Data. Request your CDP Trade-Up today.

*Results may vary depending on various factors, including the complexity of the company’s existing CDP implementation.

About Treasure Data

Treasure Data empowers the world’s largest and most innovative companies to deliver the right experiences that increase revenue, lower costs, and reduce data privacy, compliance, and security risks. Treasure Data provides the only enterprise customer data platform (CDP) that combines batch and real-time data to personalize journeys with Al.

Recognized as a CDP market leader, Treasure Data helps organizations increase conversions and optimize spend across channels. Our CDP gives customer-centric teams across Fortune 500 and Global 2000 companies – marketing, sales, service, and more – the power to turn customer data into their greatest treasure. Visit www.treasuredata.com to learn more.