Travis Kelce turns his love of theme parks into multi-million Six Flags deal

Travis Kelce is expanding his empire off of the football field. 

With retirement looming sometime in the inevitable future, the Kansas City Chiefs tight end has already invested in everything from a steakhouse and clothing line to a racehorse and beer. 

He can now add amusement park master to his budding resume. 

On Tuesday, Oct. 21, Travis, 36, announced that his latest business investment is in rollercoasters, quite literally. The NFL star has dumped some major cash into the iconic amusement park Six Flags, which following a 2024 merger between the company and Cedar Fair, the park now owns and operates 42 properties in North America. 

"To all my fellow theme park and amusement park lovers. I have some exciting news!!!" Travis wrote on Instagram. "Couldn’t pass up the opportunity to continue the tradition and make Cedar Point and Six Flags even more special for the next generation of families!"

"So crazy to even imagine this is real, but you gotta love it when life comes full circle," Travis continued.

Travis Kelce's latest investment brings childhood theme park memories full circle

Among the properties owned by Six Flags are Kings Island and Cedar Point, both of which are located in Travis's home state of Ohio. 

On a previous episode of his "New Heights" podcast, Travis and his brother, retired Philadelphia Eagles center turned sports commentator Jason Kelce, gushed about their time enjoying their trips to amusement parks as kids. 

The Kelce brothers grew up in Cleveland, Ohio, about 65 miles from Cedar Point, which was ranked by "USA Tody" as one of the top 10 theme parks in America in 2024. 

MORE: Travis Kelce launches new clothing line one day after engagement news

To secure the deal, the Chiefs' star and fiancee of Taylor Swift,  partnered up with New York City-based investment group JANA Partners. 

In a press release shared by the investment group, Travis explained why he decided to invest in a theme park.

"I am a lifelong Six Flags fan and grew up going to these parks with my family and friends," he said, adding that he couldn't pass up the chance to invest in the company. 

The group collectively now owns an estimated 9% interest in Six Flags Entertainment Corporation, according to the release. 

While there's no question that Six Flags has some of the best coasters in America, the park has been struggling financially in recent years, according to the "Wall Street Journal."

In August, the company was experiencing "a nightmare of a summer," per the outlet. And in the quarter that ended on June 29, Six Flags posted a 9% drop in attendance from the previous year, which its Chief Executive Richard Zimmerman considered a "significant decline in attendance."

Things are looking up for the company now that Travis has signed on, though. After the news broke on Tuesday, the company's stock price rose to $26.34, or a 21% increase for the day. 

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