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If inflation has sabotaged your “la dolce vita” summer travel plans, Trader Joe’s is coming correct with a consolation prize.
The grocery chain has dropped a scented Limoncello candle, and fans are scent drunk.
With a reported burn time of 30 hours, it’s a way to pretend you’re under the Tuscan sun without paying exorbitant airfare or braving the prosciutto-swollen, maddening crowds.
Made of a soy wax blend, the candle has been described as “sweet, fresh, and zesty.”
“Whether it’s a breezy evening outdoors, a softly lit dinner at home, or a tranquil bubble bath after a long day, our Limoncello Scented Candles are here to bring cozy vibes and a relaxing ambiance,” said Trader Joe’s, waxing poetic (pun intended) on its website.
The company maintains that the candles “evoke their namesake liqueur without ever being overpowering.”
According to one wick-worshipping social media user, “If sunshine had a scent, it would be this candle.”
The candle is also Apartment Therapy approved, described by the site as “absolutely gorgeous.”
While the candle is held in a becoming blue-and-yellow-striped ceramic jar that suggests sailboats, day drinking while living off dividends, crisp linens, exclusive rehabs, and a second home on the coast, it is priced at just $9.99.
“This new Limoncello candle smells like Summer, has the look of a higher-end brand, and is priced so good!” mused @simply_grace_ful in a recent Instagram post, urging others to “buy several to place around your home!”
In the clip, the interior design influencer is seen following her own instructions, placing candles throughout her greige-heavy home. The candle is shown on not one but two slabs of reclaimed wood, next to a vase of anemones, and on a gilded serving platter.
“Summer Perfect,” commented one user.
“The cutest little candle,” added another
“Love the pretty blue and yellow together,” said a third.
Trader Joe’s similarly encouraged customers to stock up on the summer staple.
“We find that their pleasantly citrus-y aroma makes them especially excellent gifts for housewarmings, spa days, or any other instance that calls for a little extra summertime coziness,” they said on their website.
Get it while you can, folk, as the candles are a limited edition and forecasted to sell out.
In a similar vein of affordable aspiration, Trader Joe’s announced earlier this week a new line of mini-tote bags that will drop at select stores on Wednesday, June 17, in limited supply.
The beloved grocery store released its first reusable bag in 1977 as a sustainable alternative to paper and plastic grocery bags.
The bags have since become Trader Joe’s most viral product, with influencers and YouTube content showing crazed grocery shoppers waiting in lines outside for varying limited-edition totes.
Shoppers will soon have more locations from which to source bags and candles alike.
Last month, Trader Joe’s announced plans to expand its footprint with 25 new locations across 14 states, adding to its previously announced growth pipeline.
The chain, known for its private-label products, affordable prices, and upbeat shopping experience, currently operates stores across 42 states and the District of Columbia.
English (US)