Time names Rihanna’s Fenty Beauty foundation one of the best inventions of the past 25 years

From lingerie to lip gloss, Rihanna has released plenty of products under her Fenty brand umbrella.

But her Pro Filt’r Soft Matte Longwear Foundation has long stood out as a true hero product — a legacy Time solidified last week by declaring it one of the best inventions of the past quarter century.

The publication just unveiled its Best Inventions Hall of Fame, celebrating innovations as wide-ranging as YouTube, OpenAI GPT-4, the Cronut and the Las Vegas Sphere.

Fenty Beauty Pro Filtr’ Soft Matte Longwear Foundation

Fenty Beauty

Fenty’s full-coverage foundation, which first launched in 2017, was the only beauty product to make the cut.

Currently available in 52 shades, the buildable, sweat-resistant formula “set a new standard for the industry,” per Time.

“Its immediate success pushed other makeup companies to be more color inclusive and create more and better options for people with darker skin tones,” the list reads.

Rihanna first launched her Fenty foundation in 2017 with 42 shades. fentybeauty/Instagram

In the years since, the singer-turned-makeup magnate has expanded her line with Soft’Lit Naturally Luminous Longwear Foundation, which offers a more natural, glowy look — and for those who prefer lighter coverage, Eaze Drop Tint Stick and Blurring Skin Tint.

When Page Six Style tried the latter, our testers found that “despite Eaze Drop’s lightweight feel, it was easy to build up to a solidly medium level of coverage.”

Time also honored more recent innovations on its Best Inventions of 2025 roundup — including beauty products like the L’Oréal Professionnel AirLight Pro Hair Dryer, which is designed to dry hair faster than standard tools.

Other more affordable picks include Epres’ ePhD Bond Repair Nail Treatment, formulated to help reverse damage caused by gel polish and more.

Why Trust Page Six Style Shopping

This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.