This Is the Trump 2.0 Aesthetic

Not everyone, of course, is the same. Some of the newly uncovered pro-Trump women online run small businesses while remaining deeply devoted to raising their families. Some are skeptical of mainstream narratives, and experiment with wellness products. (Though wellness influencers, of course, have long been a right-wing staple.) Even dating creators, while maybe never addressing politics directly, instruct single women to marry “providers” or to lose weight.

Look at model Nara Smith, who has become the preeminent example of a “tradwife” on TikTok. You’re likely all too familiar with her, but for the uninitiated, she is a young mother whose content revolves around creating everything her family eats (yes, everything) from scratch. Smith has rebuked criticism that either her Mormon faith or her husband, model Lucky Blue Smith, influence her work, but her content plays into the narrative of a tradwife nonetheless. Lucky Blue Smith has faced pushback over the past few days for his political beliefs after he reposted a video from Scott Presler celebrating a Trump court victory.

All of this seems like a rejection of the girlboss politics that was more indicative of the Hillary Clinton and Ruth Bader Ginsburg era than the JD Vance one we find ourselves in today. The cultural, dating, and internet trends dispensed by many of these creators is emblematic of what the Republican Party refers to as “traditional values.” But, at least on TikTok and Instagram, it’s wrapped up in an aesthetic that isn’t just acceptable, or normal, but perceived as … kind of cool.

The quiet part has apparently been there for a while: Instead of bashing immigrants, these influencers were promoting items “Made in America.” Instead of calling for slashed taxes, they’re leasing expensive cars. Only now that Trump won (and by a large margin), it seems, do some of these creators feel comfortable telling the world their true political beliefs.

Some of Trump’s own family members are helping to lead the aesthetic rebrand.

Ivanka Trump has largely disappeared from politics, but like these influencers, she espouses similar hobbies and values, using her social media presence to post family photos and clips of her surfing or traveling. Similarly, Kai Trump, Donald Trump Jr.’s 17-year-old daughter, has started her own YouTube channel where she’s been posting vlogs, documenting how the Trump family spent election night and what it’s like having the former president as a grandfather. According to her vlogs, it’s less politics and more Starbucks runs. And with politics kind of out of the picture, these women live aspirational lives—catch them globe-trotting in luxury branded clothing instead of supporting the latest cabinet pick.