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Why are so many celebs carrying bag charms lately? The playful trend is a low-effort way to make any bag feel instantly refreshed, making it a personal and fun trend for summer. Luckily, Amazon has tons of bag charms, from high-end designer picks to affordable options and trending blind boxes. Even better, a lot of them are on sale for Prime Day now.
- Viral Sold-Out Luxury Pick: Coach Cherry Bag Charm Chain
- Discounted Designer Bag Charm: Kate Spade New York AirTag Charm Keychain
- Viral Collectible Bag Charms: Pop Mart Crybaby Cry Me an Ocean Series Blind Box
Bag charms have been growing in popularity over the past year, and now the trend is bubbling back up for summer. It makes sense: it's an easy, playful way to incorporate some personality into your accessories. Plus, the rise of blind boxes (like Labubus) has shoppers coveting collectible keychains and charms even more this summer.
Make the trend your own with a bag charm that feels personal to you, maybe it speaks to your inner child (blind boxes have been all over social media) or perhaps functionality is key with a bag charm that can carry AirPods or lip gloss, or even your hot sauce.
No matter which charm speaks to you, we found several celeb-approved picks at a range of prices, from luxury designers to under-$50 options. Get to curating a bag charm collection of your dreams, now.
Luxury Bag Charms from Premium Brands
Coach Cherry Bag Charm Chain
The most coveted bag charm of the moment? Coach's viral cherry charm gets a colorful upgrade: mini cherries in a rainbow assortment strung on a double clasp chain with antique gold hardware. It adds the ultimate chic, fun, and fruity touch to any bag.
Kate Spade New York AirTag Charm Keychain
Shoppers love the function and whimsy that Kate Spade offers and this heart charm is no different as it discreetly holds an Apple AirTag, making it a practical necessity. Plus, it's a luxury label at 20% off.
BaubleBar Licensed 3D Bag Charms
Baublebar's official Disney collections always sell out and this bejeweled Mickey Mouse charm will likely do the same. Add a little sparkle and nostalgia to any purse, backpack, or travel bag and bonus points if you bring it to the park.
Popular Blinde Box Bag Charms
POP MART Crybaby Cry Me an Ocean Series Blind Box
Over Labubus? The new hot toy is here and it's the Crybaby series from Pop Mart. Since each blind box is a surprise, it's a fun pick for shoppers craving a unique bag charm curation. They also always make for fun gifts, before it sells out.
Shop Popular Under-$50 Bag Charms
Strawberry Fruit Bag Charm
Fruity motifs are very popular this summer and this little zippered charm is also functional as a mini coin purse or AirTag holder. Available in a variety of fruit salad and now under $10.
Lip Gloss Keychain for Summer Fridays
Who said bag charms can't be functional? Make the decorative trend work for you by never losing a lip gloss again with these handy toppers attached to a keychain, so you'll never have to wonder where your Summer Friday's lippie vanished off to again.
Mini Twist-Lock Purse Bag Charm
Carry your love for Hermès with any handbag thanks to this highly-rated purse charm. Available in an array of colors, shoppers say that they enjoy that the turn-lock is functional, using it to carry jewelry, medicine or earphones on the go.
Sriracha2Go Sriracha Mini Keychain Combo Pack
If you've ever wished you had some hot sauce on you while eating out, these adorable keychains on carabiner clips will make that a thing of the past. They also make thoughtful and fun gifts for someone spicy in your life.
Cute Croissant Keychain
Wear your bread on your bag! This plush croissant charm is the kind of playful accessory that makes a simple tote feel instantly more personal.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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