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If there's one accessory trend celebrities can't stop styling, it's the bag charm. From Dua Lipa's Labubu to Anne Hathaway's Hermès lanyard, personalizing your handbag has never been more fun. And the best part? You don't have to splurge to achieve the celeb-approved look, stylish options run the gamut from high-end to under-$30 options that are just as trendy.
- Most Popular Bag Charm for Summer: Coach Cherry Bag Charm
- Viral Blind Box Bag Charms: Bratz Bratziez Iconz Series Plush Blind Box
- Celebrity-Approved Bag Charm: Louis Vuitton LV Crab Bag Charm
Bag charms have been growing in popularity over the past year, and now the trend is bubbling back up for summer. It makes sense: it's an easy, playful way to incorporate some personality into your accessories. Plus, the rise of blind boxes (like Labubu's) has shoppers coveting collectible keychains and charms even more this summer.
Make the trend your own with a bag charm that feels personal to you, maybe it speaks to your inner child (the Bratz resurgence has been all over social media) or perhaps functionality is key with a bag charm that can carry AirPods or lip gloss, or even your hot sauce.
No matter which charm speaks to you, we found several celeb-approved picks at a range of prices, from luxury designers to under-$50 options. Get to curating a bag charm collection of your dreams, now.
Luxury Bag Charms from Premium Brands
Coach Cherry Bag Charm
The viral cherry bag charm from Coach with its retro cherry motif in glittery resin and gold hardware adds the ultimate chic, fun, and fruity touch to any bag.
Louis Vuitton LV Crab Bag Charm
Zara Larsson was recently spotted carrying this vibrant crustacean, though the price may be aspirational, it is surely a piece that'll warrant regret once it sells out.
Tory Burch Prawn Leather Bag Charm
New from Tory Burch, this little guy will turn heads and collect compliments. Clip him to your beach bag or farmers market tote for an extra dash of cuteness.
MAISON de SABRÉ The SABRÉMOJI™ Garden Bug Charm
The bag charms from Maison de Sabré have become go-tos for their mini zippered compartments, ideal for carrying AirTags. This butterflies is from its spring collection and crafted of upcycled leather.
Shop Popular Under-$50 Bag Charms
Lip Gloss Keychain for Summer Fridays
Who said bag charms can't be functional? Make the decorative trend work for you by never losing a lip gloss again with these handy toppers attached to a keychain, so you'll never have to wonder where your Summer Friday's lippie vanished off to again.
BaubleBar Briny Baby Olive Bag Charm
Perfect for dirty martini lovers or olive enthusiasts, this bag charm has three green olives with red accent gemstones as the pimento on a gold toothpick. Obsessed.
Mini Twist-Lock Purse Bag Charm
Carry your love for Hermès with any handbag thanks to this highly-rated purse charm. Available in an array of colors, shoppers say that they enjoy that the turn-lock is functional, using it to carry jewelry, medicine or earphones on the go.
Bratz Bratziez Iconz Series Plush Blind Box
These are the bag charms all the hot girls are carrying this summer, guaranteed. These are super cute and fashionable regardless of which Brat you get in the blind box.
Sriracha2Go Sriracha Mini Keychain Combo Pack
If you've ever wished you had some hot sauce on you while eating out, these adorable keychains on carabiner clips will make that a thing of the past. They also make thoughtful and fun gifts for someone spicy in your life.
lululemon Everywhere Belt Bag Charm Keychain
Are you a lululemon fanatic? This bag charm keychain is perfect for you, featuring an (adorable) mini version of the black Everywhere Belt Bag and your choice of gold or silver hardware.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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