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Marc Jacobs Beauty has made a long-awaited return to the makeup industry, and here's the scoop on the new product lineup. Everything is under $50!
E! Illustration/Marc Jacobs Beauty
Marc Jacobs Beauty is officially back, and it's bolder and better than ever!
ICYMI, the brand first launched in 2013 and shuttered just eight years later in 2021. But the wait is over, because it's comeback season! The current lineup includes seven products for eyes, lips and face, and while the products are entirely new this time around, we're willing to bet that these will be welcomed warmly into the makeup community.
- Most versatile: Money Shot Multi-Use Illuminating Gel Highlighter ($29)
- Our favorite packaging: Joystick Buildable Cream Blush Stick ($35)
- Most likely to sell out: Born Star Cream-to-Powder Long-Wear Eyeshadow ($29)
Everything is available to shop now at Sephora, in fresh and fun packaging that feels a bit Y2K-inspired (think inflatable furniture that you begged your parents to have) with bold colors and long-lasting formulas that span shimmers, mattes and metallics.
Shop the full collection while you still can, below.
Marc Jacobs Beauty Heart On Long-Lasting Soft Shine Lipstick
This long-lasting lipstick delivers vibrant color payoff for beautifully defined lips that feel moisturized and won't transfer.
Sell-Out Risk
Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow
Select colors are already selling out of this cream-to-powder eyeshadow, available in a range of shimmer and matte shades.
Marc Jacobs Beauty Drawn This Way Long-Wear Waterproof Gel Eyeliner
This waterproof gel pencil eyeliner offers intense pigment (choose from matte and metallic shades) to create precise wings, cat-eyes, or even a smokey effect that won't budge.
Marc Jacobs Beauty Joystick Buildable Cream Blush Stick
This buildable cream blush stick definitely takes first prize in "cutest packaging." Inside this bright yellow packaging, with an iconic bubble daisy on top, is a creamy blush made with hyaluronic acid and daisy oil.
Marc Jacobs Beauty Money Shot Multi-Use Illuminating Gel Highlighter
Use this water-based jelly anywhere you need a little shimmer and shine! Made with hyaluronic acid for a nourished and illuminated look, it provides a multi-dimensional glow that feels weightless and won't transfer.
Marc Jacobs Beauty Flashes Lash-Defining Volume Mascara
Your lashes will look bold and defined (in black, brown or blue) thanks to this volumizing mascara.
Marc Jacobs Beauty Legally Bronze Talc-Free Blurring Powder Bronzer
It's practically summer, so you probably want a new bronzer, right? This one provides a beautifully sunkissed or soft-sculpted look that looks (and feels) soft and velvety.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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