"The true Midas of brands" - Fans proud as Yunth records impressive 200% commercial growth following BTS' Taehyung's ambassadorship

In October 2025, BTS's Taehyung was announced as the latest ambassador of the Japanese skincare brand, Yunth. Following the same, the brand had recorded massive commercial success, showcasing a growth of 200%. According to the Japanese Media Korepo, as reported on December 17, Yunth has achieved three accomplishments.

The in-store sales of the Yunth products at stores such as LOFT, PLAZA, etc., increased its profits by 200% in comparison to the month before the ambassadorship with the BTS idol. The major sales from the in-stores came from the Raw VC Brightening Serum, which sold out across Japan. Additionally, the pop stores made a record-breaking achievement of the brand's highest-ever sales.

Fans of Taehyung were reported to have sold out Yunth's Cosme TOKYO event's reservations, and the stores experience a daily queue of 200 to 300 people, despite the current brutal winter. In terms of social media exposure, the brand's mention increased by 332 times before ambassadorship with Taehyung, and currently holds global engagement from fans speaking English, Korean, and Thai.

This eventually led to a boost in the brand's name-specific and bulk purchases across the globe. Therefore, the ambassadorship has now fueled Yunth's rapid growth in the market and transition into a global D2C skincare brand. When this news landed on the internet, fans and netizens were beyond proud of the K-pop idol's impact and influence in the industry.

Fans praised the idol's ability to instantly promote the brand, which also pushed its sales to impressive levels. Here are a few fan reactions regarding the same:

"The true Midas of brands" said a fan

More fans and netizens also expressed their reactions to Yunth's impressive commercial growth following brand ambassadorship with BTS's Taehyung.

Others also shared their thoughts and opinions regarding the same.

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All you need to know about BTS'S Taehyung and his solo activities post military discharge

BTS' V, otherwise known as Kim Tae-hyung, was discharged from his mandatory military service in June 2025. Soon after the same, the idol made his first public appearance at CELINE's Printemps 2026 show in Paris, in July. In the same month, the idol was also named as the latest ambassador of Coca-Cola Korea.

The idol was also featured on the cover of W Korea's September issue in collaboration with CELINE. Around October, he was spotted at the 2025 Paris Fashion Week, attending as CELINE's ambassador for the brand's Spring/Summer 2026 collection runway. He also attended the annual breast cancer awareness program by W Korea, Love Your W 2025, with BTS's RM and j-hope.

The idol was also seated in the front row of Vogue's annual themed runway, Vogue World 2025: Hollywood. He also represented his country by wearing a Korean red jade belt, which was predominantly adorned during the Joseon Dynasty. In October, he garnered two more brand ambassadorships. One was with the Japanese skincare brand, Yunth, and the other was with the Korean beauty brand, TIRTIR.

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Most recently, in November, he attended the TIRTIR Los Angeles pop-up event as the debut appearance following the partnership. Therefore, fans and netizens are looking forward to more such events and content from the idol.

Edited by Aishwarya Sai