.jpg)
7 hours ago
1
Article content
Discover curated fashion, beauty, home, and lifestyle collections, including SHEIN’s most elevated Trend Stores – all under one roof
THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY
Subscribe now to read the latest news in your city and across Canada.
- Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.
- Daily content from Financial Times, the world's leading global business publication.
- Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
- National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
- Daily puzzles, including the New York Times Crossword.
SUBSCRIBE TO UNLOCK MORE ARTICLES
Subscribe now to read the latest news in your city and across Canada.
- Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.
- Daily content from Financial Times, the world's leading global business publication.
- Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
- National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
- Daily puzzles, including the New York Times Crossword.
REGISTER / SIGN IN TO UNLOCK MORE ARTICLES
Create an account or sign in to continue with your reading experience.
- Access articles from across Canada with one account.
- Share your thoughts and join the conversation in the comments.
- Enjoy additional articles per month.
- Get email updates from your favourite authors.
THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.
Create an account or sign in to continue with your reading experience.
- Access articles from across Canada with one account
- Share your thoughts and join the conversation in the comments
- Enjoy additional articles per month
- Get email updates from your favourite authors
Sign In or Create an Account
or
Article content
Article content
Article content
Article content
Article content
MONTREAL, July 22, 2025 (GLOBE NEWSWIRE) — This summer, global fashion destination SHEIN is returning to Montreal for the third year in a row with The
SHEIN MTL Edit, a three-story pop-up experience designed to bring the brand’s digital world to life. Opening July 30, the immersive event will feature SHEIN’s largest showcase of Trend Stores ever seen in Quebec, offering a curated look at the brand’s premium sub-labels and lifestyle collections.
Article content
Article content
Curated with Quebec shoppers in mind, the pop-up spans fashion, beauty, home, and accessories, reflecting SHEIN’s continued evolution from a fashion-first brand to a complete lifestyle destination. From elevated tailoring and soft summer linens to high-performance activewear and beauty, the experience highlights Trend Stores such as MOTF (tailored essentials), Glowmode (performance activewear), SHEGLAM (beauty and skincare), MUSERA (bold womenswear), SUMWON (modern menswear), CIRELLE (home), and more.
Article content
By signing up you consent to receive the above newsletter from Postmedia Network Inc.
Article content
The concept is designed to give shoppers a closer look at the variety, quality, and style SHEIN now delivers across categories. “Pop-ups give us a chance to show that SHEIN is more than what you see on your screen,” says Shirley Yuan, Head of Marketing, SHEIN Canada. “Montreal shoppers will get to explore some of our more elevated collections up close – from premium wardrobe staples to curated home and beauty finds – while still experiencing the accessibility and variety we’re known for. It’s about showing the depth of the brand as we continue to grow in Canada.”
Article content
Article content
As with all SHEIN pop-ups, The MTL Edit is thoughtfully designed to reflect the energy of its host city. In Montreal, that means bold style, creative flair, and a deep love for fashion. The space captures the spirit of one of Canada’s most influential fashion capitals through maximalist photo moments and curated visual storytelling.
Article content
“Our community in Montreal continues to show incredible support for the brand,” says Yuan. “This pop-up is a thank-you and an opportunity for us to deepen that connection and bring the SHEIN experience offline in an exciting and local way. We’re thrilled to be back.”
Article content
SHEIN will also offer exclusive in-store perks throughout the pop-up. Shoppers can take advantage of a tiered discount – save more as you spend, with up to 30% off select purchases. Plus, customers will receive exclusive gifts with purchase while supplies last. As a special bonus, the first 100 shoppers each day who share a public post from the pop-up on Instagram or TikTok will receive a limited-edition Montreal tote bag, a collectible keepsake from the event.
Article content
Visit the #SHEINxmtl pop-up to discover the latest collections, enjoy an immersive shopping experience, and explore exclusive in-store offers.
English (US)