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Cara Delevingne, Alec Baldwin and other A‑listers are learning their fame isn’t translating to big bucks — on the home front.
The actors have been unable to offload their luxe New York pads, with Delevingne temporarily taking her Gramercy Park home off the market late last week and Baldwin’s wife, Hilaria, recently hitting social media to shill their lingering Hamptons abode.
Like for the Average Joe, if a celebrity-owned home isn’t priced right, it won’t sell, industry sources told The Post.
“I think inherent in listings like this is there’s an assumption that an association with a celebrity brings a premium,” said longtime appraiser Jonathan Miller. “And in a market like Manhattan or the Hamptons, that simply isn’t supported by empirical data.”
“People aren’t paying a premium in general for an apartment because an actor lived there,” echoed Compass broker Pamela D’Arc, who sold Daniel Craig and Rachel Weisz’s off-market Cobble Hill brownstone for $11.8 million in March. “It still matters how you price and how you market something.”
Exceptions, she said, would be a unique legendary trophy property like the 15-room, 5,300-square-foot penthouse at 1040 Fifth Ave. where Jacqueline Kennedy Onassis lived for 30 years.
Delevingne, the English model-actress, purchased comedian-late night TV host Jimmy Fallon’s four-unit triplex combo spread at 34 Gramercy Park East in 2022 for $10.8 million.
She listed the whimsical 5,000-square-foot triplex for sale October 2025 at $11 million before slashing it by 9% a couple of months later. She was poised to sell it for a $1 million price cut in December. The listing was temporarily taken off the market last week, according to a StreetEasy listing update.
“This is a very specific decor, and it may not appeal to everyone,” a luxury broker said.
We hear the colorful dwelling, whose eye-catching decorations Delevingne largely left in place from Fallon’s ownership, will return for sale — though the forthcoming asking price isn’t clear.
Out east, the Baldwins have their own property problem.
Their sprawling Amagansett estate at 335 Town Lane has struggled to find a buyer for nearly four years. The 10,000-square-foot Hamptons home has been on and off the market, most recently returning with a roughly $20 million price tag in January following a $1 million discount. All told, the total discounts at the five-bedroom, eight-bathroom home come to approximately $10 million since the property’s initial $29 million list price.
In the latest attempt to offload the property, Hilaria Baldwin posted a promotional video to her Instagram. That is the second hands-on effort by the couple with Alec Baldwin doing a marketing video at one point.
“Maybe he wants to sell it, maybe he doesn’t,” the luxury broker said. “There are people who do put things on the market, and it’s like, ‘if you get my price, I’ll sell. If you don’t, I’m not selling.'”
Hamptons brokers have previously said eight‑figure buyers tend to prefer new or extensively renovated oceanfront homes south of the highway, putting older estates like the Baldwins’ at a disadvantage.
Some listings have proven to be a royal pain.
Saudi Prince Muhammad bin Fahd bought Joan Rivers’ over-the-top Upper East Side penthouse at 1 E. 62nd St. in 2015 for $24 million. He put the 5,100-square-foot spread on the market in May 2021, asking $38 million, before dropping it to $34.95 million. The home went off the market in 2023 before returning for sale in January 2025 for $28 million. It was pulled off in October.
The home’s decor is “very heavy duty. It’s very gold,” the luxury broker said. “Not everybody’s going for opulent French decor. And the common charges and the taxes aren’t cheap either; they’re $32,000[-plus] a year. It’s not like you get fantastic services there.”
Another real estate expert who saw the home described it as “basically a two-story living room with ancillary rooms around the edges.”
The plight of star-owned houses is nothing new.
It took Jennifer Lopez seven years to sell her $25 million New York City penthouse at The Whitman at 21 E. 26th St., in 2024. (Of course, her Beverly Hills divorce compound — which she shared with Ben Affleck — is another headache entirely.)
Celebrity-owned homes can languish on the market for myriad reasons like they are overpriced, or their bespoke nature appeals to a very specific buyer or the condition isn’t up to snuff, said Donna Olshan, president of Olshan Realty.
It’s very common for an expensive apartment “to sit on the market for two years,” she said.
But among successfully closed deals that timeframe is much shorter, per Miller.
The average number of days a home sat on the market from the last price change, if any, to contract date was 77 days in the first quarter, the numbers man said.
In deals over $5 million, the average number of marketing days was 131. For deals over $10 million it was 72 days, and for those over $20 million it was 47 days.
When priced according to the market, some New York celebrity-owned homes get snapped up quickly — like the British billionaire developer Christian Candy, who sold his New York City townhouse for $55 million in six days.
Ricky Martin bought a four-bedroom, 4.5-bath pad at 170 East End Ave. in November 2012 for $5.99 million. He first asked $7.1 million for the home in April 2017 before pulling it from the market that November.
“So obviously it was too much money,” the luxury broker said.
Eight years later, the unit went back online for $6.45 million on Sept. 4, 2025. There was a contract signed a month later with the Peter Marino-designed apartment selling in December.
“I think that’s an extremely good result,” the luxury broker said.
At the end of the day, “there’s usually a buyer for every home, especially if it’s priced right,” D’Arc said.
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