Everything You Need to Know
When do Advent calendars go on sale?
The countdown starts now. Calendars start hitting shelves in September, and tend to sell out before the leaves have even turned. If you know which calendar you want to beautify your personal countdown, buy it now—or get on the waitlist for items that are available for pre-order. Keep your eyes peeled on Vogue—we’ll be updating this guide until the last covetable gift set has launched.
Are beauty Advent calendars worth it?
Beauty Advent calendars are, generally, all about the value. Take Selfidges’s Beauty Advent Calendar 2026, which sells for $305 but is worth some $1.700—or the Vogue Festive Calendar 2026, sold at $525 and worth more than $2,000. The gift sets are not only festive, but a smart way to discover new brands and products that you’ll want in your stocking next year—not to mention, on your vanity every day.
What are the most popular beauty Advent calendars?
Liberty London’s calendar has sold out for the past 11 years, while Anthropologie’s 24 Days of Beauty Calendar—relatively affordable, at under $100—also flies off the shelves. But in general, all the best beauty advent calendars get scooped up fast. There’s just something about a limited-edition treasure chest that gets shoppers going.
What is the most luxurious Advent calendar?
Look out for the 2026 releases from iconic designer brands such as Christian Dior and Sisley-Paris—sure to be bigger and more impossibly luxurious than the year before. Want a hint of what to expect? Last year, Sisley-Paris’s $860 calendar (which sold out) presented 25 gifts in a theatrical box painted by British artist Luke Edward Hall, while Guerlain’s $750 set had 25 treasures tucked into its storybook pages and a liberal dusting of gold.
