Texas Tech’s bold spending signals a new era in college football

The Red Raiders’ investment in talent is turning heads, and Saturday’s win showed why they belong in the national spotlight.

For years, Texas Tech was a program remembered more for its offensive fireworks under Mike Leach than for sustained national success. Fast forward to 2025, and the Red Raiders look like a team ready to rewrite their story. Backed by unprecedented financial commitment, they’re no longer underdogs. They’re contenders.

Against Utah on the road, Tech made a statement. Despite losing quarterback Behren Morton early and racking up 122 penalty yards, the Red Raiders cruised to a 34-10 victory. Backup Will Hammond, a prized 2024 recruit, delivered a poised performance that gave fans a glimpse of the future.

The defense, however, stole the show. Texas Tech forced four turnovers and allowed just 263 total yards, looking like one of the nation’s most complete units. That success traces back to heavy NIL investment. Reports place Tech’s offseason spending near $28 million, second only to Texas nationally. Additions like former Stanford standout David Bailey have transformed the roster.

Even recruiting momentum is undeniable. The Red Raiders hold the No. 22 class for 2026, highlighted by five-star lineman Felix Ojo, the No. 6 overall prospect.

Texas Tech hasn’t reached nine wins since 2009. Now, the College Football Playoff is in reach, and with billionaire donor Cody Campbell fueling NIL efforts, the ceiling keeps climbing.

The message is simple: Texas Tech isn’t buying hype, it’s buying staying power. And Saturday may be just the beginning.

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