"Taehyung your girls are fighting"- Fans left reeling as TIRTIR Japan pulls a "checkmate" by replacing YUNTH's V billboard ad

TIRTIR Japan posted an image of BTS Taehyung's billboard on November 16, replacing it with YUNTH's. The beauty brand captioned the update “Checkmate.” The move follows V's appointments as ambassador to both brands. Notably, YUNTH announced the Bangtan Boy as its Japan ambassador on October 29th.

However, its campaign launched on November 5 and began airing on November 10. Yunth’s contract is reported as the K-pop idol's first exclusive skincare deal in Japan. As for TIRTIR, it named him its global ambassador on November 3rd. Referring to the labels, fans poured into comments, with one reaction put it like this,

"Taehyung your girls are fighting 😅."

Hilarious posts and replies continue to circulate, with many telling TIRTIR not to "fight." Some say that the two are giving "peak sibling mannerism."

Meanwhile, others couldn’t stop laughing at the "situation."

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BTS' Taehyung draws massive crowds at TIRTIR LA pop-up

BTS' V at TIRTIR's pop-up event (Image via Getty)

Taehyung flew back to the United States two weeks after Vogue World: Hollywood. He departed Incheon Airport on November 12 to attend TIRTIR's pop-up on November 15 at 8175 Melrose Avenue.

The activation ties into TIRTIR’s V&YOU Let’s Radiate global campaign, inspired by V. After boarding his flight, he shared an Instagram Story that said, "I will go and come back." For travel, the artist chose a dark olive knit zip jacket, a green shirt, and jeans.

Meanwhile, arriving with a Mercedes-Maybach GLS, V attended the pop-up in a dark taupe ensemble by Taille. He wore a Taille Armond tailored jacket with Torino trousers and a black vest. The Winter Bear singer added a long Thema Leopard Mesh scarf and jewelry from Panache Sally Sohn and Celine.

He completed the look with black shoes. Later, TIRTIR shared footage of long queues forming in heavy rain. Attendees raised their phones as he entered, and some viewed him through other people’s screens. The brand also created a special catalogue and a magazine with V on the cover.

At the pop-up, Taehyung also tried Matcha My Berry, a blend of matcha, strawberry, and milk. His short reaction to sipping the drink quickly went viral. This comes after earlier videos of him eating a pistachio croissant at CELINE SS26 also drew attention. At last, the BTS star waved to fans as he left the affair while the rain continued.

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Kim Taehyung flew back to South Korea on November 16 and drove off from the airport in his Bentley.

Edited by Shreya Jha