Taco Bell debuts all-new lineup featuring a cult-favorite citrusy, spicy staple: ‘Already obsessed’

Your Taco Bell order is about to get even hotter.

The California-based fast food chain is joining forces with seasoning company Tajín for a special new menu that’s been years in the making.

Available nationwide beginning August 13, the limited-time menu features tree options: the Tajín Taco, the Tajín Cheesy Gordita Crunch, and the Tajín Pineapple Strawberry Freeze, all under $6.

The menu pairs Taco Bell favorites with Tajín’s classic lime flavored seasoning.

Priced at $2.99, the new Tajín Taco features seasoned beef loaded in a crunchy, Tajín-seasoned shell, and topped with Spicy Ranch sauce, crisp lettuce, shredded cheese and mango salsa.

The Tajín Cheesy Gordita Crunch spices up a fan-favorite menu item by wrapping a warm flatbread covered in mozzarella, pepperjack and cheddar cheeses around a Tajín-seasoned crunchy taco shell filled with seasoned beef, spicy ranch sauce, crisp lettuce, shredded cheddar cheese and mango salsa. The treat comes in at $5.99.

The Tajín Taco and Cheesy Gordita Crunch each come with a packet of classic Tajín Clásico Seasoning.

The Pineapple Strawberry Freeze is kicked up a notch by mixing its tropical pineapple flavor with strawberry-flavored syrup and Tajín. The drink is available in 16 oz. for $3.99 and 20 oz. for $4.19.

Meanwhile, fans of the Bell are already hot on the menu.

“I was already obsessed but okay,” said one loyal customer. “You just made my day,” another echoed.

To launch the new menu, Taco Bell and Tajín teamed up with Mexican singer-songwriter Peso Pluma, who got a special first taste of the items inside Taco Bell’s Test Kitchen.

The collaboration was first tested with the public back in 2024 at Live Más LIVE in Orange County. Taco Bell says strong demand from subsequent test markets prompted them to offer the items nationwide.

Taco Bell is also offering exclusive merchandise to celebrate the new collaboration.

Available exclusively through the Taco Bell app’s Tuesday Drops, which offers limited-time merchandise and food deals, the brand is selling a 3-piece set of bag charms.

The set includes a tiny Tajín bottle in a hand-beaded holder, a mini Taco Bell bag where you can store sauce and seasoning packets, and a heart charm featuring Peso Pluma’s logo.

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