Switzerland to boost US investment as deal struck to lower US tariffs on Swiss goods to 15%

Swiss Federal Councillor Guy Parmelin speaks during a news conference, Friday, Nov. 14, 2025, in Bern, Switzerland. Photo by Alessandro Della Valle /AP

Article content

GENEVA (AP) — Switzerland announced plans on Friday to invest $200 billion in the United States through 2028 as it finalized a hard-wrought deal to slash U.S. tariffs on Swiss goods.

Article content

Economy Minister Guy Parmelin said the Trump administration has agreed to cut U.S. tariffs on most Swiss goods to 15% — the same level imposed on the neighboring European Union — from 39%, the highest rate on any Western country.

Article content

Article content

Article content

Speaking to reporters in Bern, the capital, Parmelin hailed the deal as a result of “new momentum generated by the commitment of the American president” and said it would take “several weeks” to take effect.

Article content

Article content

There were no details immediately from the U.S. side. But U.S. Trade Representative Jamieson Greer said on CNBC earlier that the White House planned to post details online later Friday. He said Switzerland would move manufacturing of some pharmaceuticals, gold smelting and railway equipment to the United States.

Article content

On X, his office wrote that the “landmark deal” with Switzerland “maintains tariffs to correct trade imbalances while securing billions of dollars of investment on U.S. soil that will create thousands of American jobs.”

Article content

The reduction in U.S. tariffs comes months after the Trump administration raised tariffs on Swiss goods from an initial 31% announced in April — part of the “Liberation Day” tariffs on scores of countries — to 39% on July 31.

Article content

That sparked a quick and sustained push from Switzerland’s government and business leaders to bring them down — efforts that had been fruitless until Friday’s announcement.

Article content

Article content

Switzerland is already a top foreign investor in the U.S. The $200 billion in Swiss investment will involve the private sector _ what Parmelin called “Team Switzerland” cooperation with government. It wasn’t immediately clear whether that was all new investment: Pharma giant Roche announced a $50 billion investment as the tariff tensions emerged.

Article content

Some Swiss goods, notably in the pharmaceuticals, chemicals, gold and semiconductor industries, had already been exempted from the 39% rate, which had threatened to put Swiss goods at a massive disadvantage to competitors from the EU and beyond.

Article content

The U.S. will also suspend extra tariffs on other goods deemed “important” such as in aviation, but those on other sectors such as industrial machinery, watches, coffee and cheese will continue, Parmelin said. Switzerland will continue to try to lower the tariffs on those, he said.

Article content

The deal comes after a month-long diplomatic courtship by top Swiss officials, who deployed high-level teams to Washington, including missions led by President Karin Keller-Sutter and Parmelin.

Article content

Last week, a half-dozen top executives from leading Swiss companies including Rolex, gold refining company MKS Pamp, and luxury group Richemont met with Trump at the Oval Office to press the Swiss case.

Article content

___

Article content

Associated Press reporters Michelle Price and Paul Wiseman in Washington contributed to this report.

Article content