Super Bowl commercials tracker 2026: Watch the best ads before Super Bowl 60 here

Everything about the Super Bowl is spectacle, and the commercials are no exception.

The massive price for a 30-second Super Bowl ad, which is now about $8 million, hasn't stopped networks from filling the airtime between the action on the field. Not only are brands willing to pay the steep price, but their commercials tend to be littered with celebrities who come at a cost of their own.

During Super Bowl 59, viewers saw Glen Powell, Sydney Sweeney, Kris Jenner, Ben Affleck, Matt Damon, Walton Goggins, Post Malone and more stars grace their screen. The celebrity lineup for Super Bowl 60 is set to be star-studded as well. 

The Sporting News is tracking all of the Super Bowl 60 commercials leading up to the battle between the New England Patriots and Seattle Seahawks. Follow along below as ads are teased and released.

MORE SUPER BOWL 60 NEWS:

• Who will win Super Bowl 60 between Patriots and Seahawks?
• Seahawks open as favorites over Patriots for Super Bowl 60
• Where is Super Bowl 60 located?

Super Bowl 60 commercials

Amazon's Alexa+

Chris Hemsworth is set to star in an Amazon ad for Alexa+, the company's AI assistant. Here is the teaser for the commercial:

Anthropic

AI company Anthropic is promoting its promise to keep AI service Claude ad-free in its first-ever Super Bowl ad: 

Base44

Base44, an app-building service now owned by Wix, will have a Super Bowl 60 commercial of its own on Sunday.

Here's the full ad:

Blue Square Alliance

The Blue Square Alliance, which advocates against antisemitism, will run a Super Bowl commercial for the third consecutive year. Last year's ad featured Tom Brady and Snoop Dogg, and the foundation is backed by Patriots owner Robert Kraft, who will be a prominent figure in this year's Super Bowl with his team back in the game.

Here's a first look at the ad:

Jewish billionaire Robert Kraft's Blue Square Alliance has unveiled an ad targeting Jew-hatred that will be aired during the Superbowl this upcoming weekend. pic.twitter.com/942rzPf55Y

— Moshe Schwartz (@YWNReporter) February 4, 2026

Bosch

Celebrity chef and TV personality Guy Fieri teased an ad with tech company Bosch, in which he becomes "just a guy."

New Year. New Guy. New Look. pic.twitter.com/dPDHOLiwJt

— Mayor Guy Fieri (@GuyFieri) January 22, 2026

Budwesier

Budweiser is celebrating its 150th anniversary with a patriotic commercial featuring a Clydesdale and a bald eagle, set to "Free Bird."

Bud Light

Peyton Manning, Shane Gillis and Post Malone reprise their roles as Bud Light ambassadors in a new Super Bowl 60 commercial in which "the iconic trio comes together at a wedding where a runaway Bud Light keg sets off a hilarious chain reaction, showcasing the great lengths fans will go to keep the party going."

Cadillac F1

Cadillac F1 will reveal its Formula One livery in a 30-second Super Bowl ad.

"The ultimate goal is to build a fan base for the Cadillac Formula 1 team, and so when we think about the avenue and method of doing that, the Super Bowl serves that purpose so well in multiple different ways," Cadillac F1's brand advisor told AdWeek.

Dove

Dove is running a Super Bowl 60 commercial with a similar theme to last year's ad, as the company has a 30-second spot promoting body confidence and young girls' sports. The commercial is set to run in the second quarter.

DraftKings

DraftKings says its Super Bowl 60 ad will feature "Saturday Night Live" stars Michael Che and Colin Jost, but further details have not yet been released.

Dunkin

Dunkin released a teaser for its Super Bowl 60 ad, which looks like it's going to be star-studded. Ben Affleck, Jennifer Aniston, Matt LeBlanc and Jason Alexander are all featured in the teaser, and Affleck was featured in Dunkin's Super Bowl commercial last year.

e.l.f 

Cosmetic brand e.l.f. features Melissa McCarthy in its Super Bowl 60 commercial as the actress and comedian learns Spanish to keep up with Bad Bunny's halftime performance.

Eos

Beauty brand Eos is running a Super Bowl 60 commercial that plays on the game show, "Is it Cake?" In this case, a woman is mistaken for cake.

Fanatics Sportsbook

Fanatics Sportsbook landed Kendall Jenner for its Super Bowl commercial, which features the celebrity referencing the "Kardashian curse" and saying, "any basketball player who dates me kind of hits a rough patch."

Here's the full-length preview before the 30-second ad airs on Super Bowl Sunday:

Is the Kurse real? @kendalljenner will put it to the test on football's biggest stage. Will you bet with her or against her?#BetOnKendall pic.twitter.com/OPkLpOTVZk

— Fanatics Sportsbook (@FanaticsBook) January 27, 2026

FanDuel

FanDuel is running a three-part ad campaign named "Last Call for Football" ahead of the Super Bowl, culminating with a commercial set to run just before kickoff of Super Bowl 60.

Frank's RedHot 

Rapper Ludacris stars alongside an actual live goat in this Super Bowl 60 ad for Frank's RedHot sauces:

GrubHub

Food delivery service GrubHub released a teaser for an ad that the brand says reflects its "ambition to fundamentally change what people expect from delivery."

The commercial is directed by well-known director Yorgos Lanthimos, and tit was later revealed that George Clooney is featured in the commercial.

'He Gets Us'

The "He Gets Us" campaign, aimed at promoting Jesus Christ, is set to run a Super Bowl ad for the fourth consecutive year. The ad will be put together by Christian non-profit group Come Near.

While details are limited, the commercial will feature a "new strategy of focusing on the personal, everyday struggles people face—showing the pressures and expectations of life in the digital age," according to AdWeek.

Hellmann's Mayo

On the heels of its successful "When Harry Met Sally" commercial from Super Bowl 59, Hellman's Mayo released its ad featuring actor and comedian Andy Samberg as "Meal Diamond," a play on singer Neil Diamond.

Meal Diamond has been revealed.@Hellmann's hot new mystery act in its @SuperBowl commercial is Lonely Island frontman and @NBCSNL alum Andy Samberg! https://t.co/Ie6Sx0K8qw pic.twitter.com/FbezMPJfv9

— ADWEEK (@Adweek) January 27, 2026

Instacart 

Instacart is breaking out two major celebrities for their Super Bowl commercial, pairing actor Ben Stiller and Benson Boone for a banana-themed performance that highlights the platform's new feature that lets users have a say over which bananas they receive.

Here's the extended cut for what will be a much shorter clip on Super Bowl Sunday:

Kellogg's

You may have seen a viral image of 94-year-old "Star Trek" actor William Shatner eating cereal in his car. If the supposedly candid image seemed a bit too perfect, that's because it was. 

The image, plus another recent photo of Shatner walking with a box of Raisin Bran, are setting the stage for the actor's involvement in a Kellogg's Raisin Bran Super Bowl commercial.

William Shatner is photographed eating a bowl of cereal in his car at a stop light. https://t.co/ZweCXL3awL pic.twitter.com/kC1c8xK8Jh

— TMZ (@TMZ) January 20, 2026

Here's Shatner's full commercial in which he promotes the fiber in Raisin Brain and the many benefits of that fiber:

Kinder Bueno

Kinder Bueno teased an ad featuring podcast host Paige DeSorbo, and the full version includes an appearance by actor William Fichtner as a Kinder Bueno bar quickly turns a "no bueno" situation into a "yes bueno" situation:

Lay's

Lay's is running two commercial during Super Bowl 60, following up on last year's emotional ad with this 60-second clip meant to pull at your heartstrings again with a touching story of a father and daughter.

Liquid I.V.

Electrolyte drink brand Liquid I.V. is running a Super Bowl 60 commercial featuring "KPop Demon Hunters" star Ejae, who sings Phil Collins' "Against All Odds" in an ad set to promote the importance of hydration.

Manscaped

A hairball comes to life in what could be an unnerving Super Bowl 60 commercial for Manscaped. The company has only released a teaser to this point:

Michelob Ultra

Chloe Kim, T.J. Oshie and actor Kurt Russell are among the celebrities featured in Michelob Ultra's Super Bowl 60 commercial, which follows a similar theme to last year's pickleball commercial but takes place on the ski slopes this time.

Nerds

After deploying Shaboozey to promote the brand last year, Nerds is turning to TV host Andy Cohen for its Super Bowl 60 commercial. Here's the full ad in which Cohen teams up with his "taste bud," a giant Nerds Gummy Cluster.

Novartis

Pharmaceutical company Novartis, which ran an ad promoting breast cancer screening last year, is encouraging prostate cancer screening in its Super Bowl 60 ad.

Tight ends Rob Gronkowski, George Kittle and Colby Parkinson will be featured in the commercial, along with former NFL head coach and prostate cancer survivor Bruce Arians. The ad is appropriately named, "Relax Your Tight End."

Novo Nordisk

Ozempic and Wegovy producer Novo Nordisk will run a Super Bowl 60 commercial that features DJ Khaled, Danny Trejo and other celebrities. It will be the pharmaceutical company's first Super Bowl commercial.

Oakley Meta

The partnership between Meta and eyewear brand Oakley to create AI-powered glasses is coming to the Super Bowl, as Oakley Meta will run an ad featuring former Seahawks star Marshawn Lynch and director Spike Lee, who show you how they use Oakley Meta glasses.

Oikos

Yogurt brand Oikos teased a commercial starring Baltimore Ravens RB Derrick Henry and actress Kathryn Hahn, who get stuck on a San Francisco trolley, and the full ad was released more than a week before Super Bowl 60:

Pepsi

Pepsi released its full commercial named "The Choice," which doesn't necessarily feature a celebrity but does feature the Coca-Cola polar bear doing a blind taste test of Coke and Pepsi. 

It isn't hard to predict which one the bear prefers, but first, he goes on a journey that includes a parody of an infamous 2025 moment at a Coldplay concert.

Poppi

Singer Charli XCX and actress Rachel Sennott are set to star in a Super Bowl 60 commercial for soda brand Poppi, with Aiden Zamiri directing the ad. 

"Poppi has always been about moving at the speed of culture, not waiting for permission. Charli xcx, Rachel Sennott, and Aiden Zamiri are all people who create culture—they don’t chase it," Poppi's senior vice president of marketing told Cosmopolitan.

Here's a look at the teaser for the ad:

First look at Charli xcx's Poppi Super Bowl commercial, airing this Sunday, Feb. 8! 💙 pic.twitter.com/y5Hmbj7fnZ

— xcx source (@xcxsource) February 4, 2026

Pringles

Pringles pulled a major celebrity for its Super Bowl 60 commercial, landing pop star Sabrina Carpenter, who builds her ideal boyfriend out of Pringles.

Carpenter previously starred in a Super Bowl commercial for Dunkin, so she is familiar with this stage.

Sabrina Carpenter dates a man made of Pringles in the brand’s new #SuperBowl ad pic.twitter.com/8DaMBJzEpm

— DiscussingFilm (@DiscussingFilm) February 3, 2026

Ramp

Financial technology company Ramp is running a Super Bowl commercial featuring "The Office" actor Brian Baumgartner as "America's favorite accountant."

Ring

Ring, the interactive doorbell company, will tug at viewers' heartstrings with its ad promoting the doorbell's help in finding lost dogs.

— ADWEEK (@Adweek) February 2, 2026

Rippling

Software company Rippling will make its Super Bowl ad debut with a 30-second commercial featuring comedian and actor Tim Robinson, who portrays a "would-be corporate mastermind whose grand plans are repeatedly undone by clunky, fragmented business software." Here's a full look at the spot: 

Ritz

Ritz Crackers' Super Bowl 59 ad featured Bad Bunny, but he's a bit busier this year, so the brand brought former "Saturday Night Live" cast member Bowen Yang, actor Jon Hamm and actress Scarlett Johansson, who "find themselves on a playful island escape filled with treehouse debates, a lively beach party and plenty of RITZ Crackers at the center of the action."

Ro

Tennis great Serena Williams will be featured in a Super Bowl ad for Ro, promoting its GLP-1 weight loss medication. Williams has been featured in Ro's ads over the past year as she promotes her own weight-loss journey with the help of the medication.

Scream

The "Scream" franchise is set to run a trailer for its latest movie, "Scream 7," during Super Bowl 60.

I’m back for the bloodline. Check out the new Big Game Spot for #Scream7. Tickets go on sale February 9. pic.twitter.com/tEc540XgYR

— Scream (@ScreamMovies) February 2, 2026

Squarespace

Website building service Squarespace released a short trailer featuring actress Emma Stone in tears ahead of its Super Bowl 60 ad. Last year, Squarespace released a lengthy trailer for its 30-second ad featuring Barry Keoghan, so expect to see another teaser from the company as the game approaches.

State Farm

Keegan-Michael Key and Danny McBride star in State Farm's Super Bowl 60 commercial, which includes an appearance from Hailee Steinfeld. Key and McBride are agents from fictional "Halfway There Insurance," which Steinfeld points out does not cover just about anything State Farm covers. 

Come for the insurance, stay for Key and McBride duetting Bon Jovi's "Livin' on a Prayer."

Svedka

Vodka brand Svedka is bringing back its "Fembot" mascot after 13 years, but with the help of real humans. The company held a competition to find a real person who could best replicate the mascot's dance moves, and it landed on a 23-year-old Nashville resident who is featured in this teaser.

In the ad itself, the Fembot mascot is expected to break out the same moves as the woman chosen by the brand.

T-Mobile

T-Mobile shared a teaser for its Super Bowl 60 commercial, which will feature the Backstreet Boys:

Tecovas

Western clothing brand Tecovas will make its Super Bowl ad debut with a commercial that first ran in 2025. While the ad isn't new, Tecovas will air it in front of the audience watching on Peacock during the second quarter of Super Bowl 60.

TurboTax

TurboTax released a full two-minute cut of its Super Bowl 60 commercial starring actor Adrien Brody, though only 45 seconds will air during the game. The ad features Brody preparing for his role as a TurboTax expert, who can't wrap his head around the way TurboTax takes the drama out of taxes.

Uber Eats

Continuing its year-long ad campaign centered on a conspiracy theory that football, Uber Eats is bringing back Matthew McConaughey and Bradley Cooper but adding "White Lotus" actress Parker Posey, who appeared alongside McConaughey in "Dazed and Confused" 33 years ago.

absolutely gagged at parker posey doing a series of uber eats commercials with matthew mcconaughey and bradley cooper for the super bowl. WE'RE SO UP!!! pic.twitter.com/xj9FlpOh86

— kit (@motherposey) January 26, 2026

Volkswagen 

In a nod to a 1995 ad campaign that helped Volkswagen become a major U.S. brand, the car company is running a "Drivers Wanted" commercial for Super Bowl 60 promoting the idea of saying "yes" to opportunities in life. Here is the full cut:

Wix

Website-building company Wix is running a Super Bowl ad promoting Wix Harmony, a platform that blends AI with typical website-creation tools. 

Here is the 15-second teaser for Wix's first Super Bowl commercial in seven years: 

Xfinity

Xfinity reimagines what "Jurassic Park" would have been like with better WiFi in this Super Bowl 60 commercial: