.jpg)
2 hours ago
2
Everything about the Super Bowl is spectacle, and the commercials are no exception.
The massive price for a 30-second Super Bowl ad, which is now about $8 million, hasn't stopped networks from filling the airtime between the action on the field. Not only are brands willing to pay the steep price, but their commercials tend to be littered with celebrities who come at a cost of their own.
During Super Bowl 59, viewers saw Glen Powell, Sydney Sweeney, Kris Jenner, Ben Affleck, Matt Damon, Walton Goggins, Post Malone and more stars grace their screen. The celebrity lineup for Super Bowl 60 is set to be star-studded as well.
The Sporting News is tracking all of the Super Bowl 60 commercials leading up to the battle between the New England Patriots and Seattle Seahawks. Follow along below as ads are teased and released.
MORE SUPER BOWL 60 NEWS:
- Who will win Super Bowl 60 between Patriots and Seahawks?
- Seahawks open as favorites over Patriots for Super Bowl 60
- Where is Super Bowl 60 located?
Super Bowl 60 commercials
Base44
Base44, an app-building service now owned by Wix, will have a Super Bowl 60 commercial of its own on Sunday.
Here's the full ad:
Blue Square Alliance
The Blue Square Alliance, which advocates against antisemitism, will run a Super Bowl commercial for the third consecutive year. Last year's ad featured Tom Brady and Snoop Dogg, and the foundation is backed by Patriots owner Robert Kraft, who will be a prominent figure in this year's Super Bowl with his team back in the game.
Bosch
Celebrity chef and TV personality Guy Fieri teased an ad with tech company Bosch, in which he becomes "just a guy."
New Year. New Guy. New Look. pic.twitter.com/dPDHOLiwJt
— Mayor Guy Fieri (@GuyFieri) January 22, 2026Budwesier
Budweiser is celebrating its 150th anniversary with a patriotic commercial featuring a Clydesdale and a bald eagle, set to "Free Bird."
Cadillac F1
Cadillac F1 will reveal its Formula One livery in a 30-second Super Bowl ad.
"The ultimate goal is to build a fan base for the Cadillac Formula 1 team, and so when we think about the avenue and method of doing that, the Super Bowl serves that purpose so well in multiple different ways," Cadillac F1's brand advisor told AdWeek.
Dove
Dove is running a Super Bowl 60 commercial with a similar theme to last year's ad, as the company has a 30-second spot promoting body confidence and young girls' sports. The commercial is set to run in the second quarter.
Fanatics Sportsbook
Fanatics Sportsbook landed Kendall Jenner for its Super Bowl commercial, which features the celebrity referencing the "Kardashian curse" and saying, "any basketball player who dates me kind of hits a rough patch."
Here's the full-length preview before the 30-second ad airs on Super Bowl Sunday:
Is the Kurse real? @kendalljenner will put it to the test on football's biggest stage. Will you bet with her or against her?#BetOnKendall pic.twitter.com/OPkLpOTVZk
— Fanatics Sportsbook (@FanaticsBook) January 27, 2026GrubHub
Food delivery service GrubHub released a teaser for an ad that the brand says reflects its "ambition to fundamentally change what people expect from delivery."
The commercial is directed by well-known director Yorgos Lanthimos.
Yorgos Lanthimos directed a Super Bowl commercial for Grubhub, debuting February 8. pic.twitter.com/qefwmkPeTD
— Film Updates (@FilmUpdates) January 26, 2026'He Gets Us'
The "He Gets Us" campaign, aimed at promoting Jesus Christ, is set to run a Super Bowl ad for the fourth consecutive year. The ad will be put together by Christian non-profit group Come Near.
While details are limited, the commercial will feature a "new strategy of focusing on the personal, everyday struggles people face—showing the pressures and expectations of life in the digital age," according to AdWeek.
Hellmann's Mayo
On the heels of its successful "When Harry Met Sally" commercial from Super Bowl 59, Hellman's Mayo released its ad featuring actor and comedian Andy Samberg as "Meal Diamond," a play on singer Neil Diamond.
Meal Diamond has been revealed.@Hellmann's hot new mystery act in its @SuperBowl commercial is Lonely Island frontman and @NBCSNL alum Andy Samberg! https://t.co/Ie6Sx0K8qw pic.twitter.com/FbezMPJfv9
— ADWEEK (@Adweek) January 27, 2026Instacart
Instacart is breaking out two major celebrities for their Super Bowl commercial, pairing actor Ben Stiller and Benson Boone for a banana-themed performance that highlights the platform's new feature that lets users have a say over which bananas they receive.
Here's the extended cut for what will be a much shorter clip on Super Bowl Sunday:
Kellogg's
You may have seen a viral image of 94-year-old "Star Trek" actor William Shatner eating cereal in his car. If the supposedly candid image seemed a bit too perfect, that's because it was.
The image, plus another recent photo of Shatner walking with a box of Raisin Bran, are setting the stage for the actor's involvement in a Kellogg's Raisin Bran Super Bowl commercial.
William Shatner is photographed eating a bowl of cereal in his car at a stop light. https://t.co/ZweCXL3awL pic.twitter.com/kC1c8xK8Jh
— TMZ (@TMZ) January 20, 2026Here's Shatner's full commercial in which he promotes the fiber in Raisin Brain and the many benefits of that fiber:
Kinder Bueno
Kinder Bueno teased an ad featuring podcast host Paige DeSorbo, with another celebrity expected to be involved in the project as well.
Liquid I.V.
Electrolyte drink brand Liquid I.V. is running a Super Bowl 60 commercial featuring "KPop Demon Hunters" star Ejae, who sings Phil Collins' "Against All Odds" in an ad set to promote the importance of hydration.
Manscaped
A hairball comes to life in what could be an unnerving Super Bowl 60 commercial for Manscaped. The company has only released a teaser to this point:
Nerds
After deploying Shaboozey to promote the brand last year, Nerds is turning to TV host Andy Cohen for its Super Bowl 60 commercial. Here's a teaser showing Cohen talking to his "taste bud."
Novartis
Pharmaceutical company Novartis, which ran an ad promoting breast cancer screening last year, is encouraging prostate cancer screening in its Super Bowl 60 ad.
Tight ends Rob Gronkowski, George Kittle and Colby Parkinson will be featured in the commercial, along with former NFL head coach and prostate cancer survivor Bruce Arians. The ad is appropriately named, "Relax Your Tight End."
Novo Nordisk
Ozempic and Wegovy producer Novo Nordisk will run a Super Bowl 60 commercial that features DJ Khaled, Danny Trejo and other celebrities. It will be the pharmaceutical company's first Super Bowl commercial.
Oakley Meta
The partnership between Meta and eyewear brand Oakley to create AI-powered glasses is coming to the Super Bowl, as Oakley Meta will run a 30-second ad for which details have not yet been revealed.
Oikos
Yogurt brand Oikos teased a commercial starring Baltimore Ravens RB Derrick Henry and actress Kathryn Hahn, who get stuck on a San Francisco trolley, and the full ad was released more than a week before Super Bowl 60:
Pepsi
Pepsi released its full commercial named "The Choice," which doesn't necessarily feature a celebrity but does feature the Coca-Cola polar bear doing a blind taste test of Coke and Pepsi.
It isn't hard to predict which one the bear prefers, but first, he goes on a journey that includes a parody of an infamous 2025 moment at a Coldplay concert.
Pringles
Pringles pulled a major celebrity for its Super Bowl 60 commercial, as its teaser featured pop star Sabrina Carpenter. Carpenter previously starred in a Super Bowl commercial for Dunkin, so she is familiar with this stage.
Ramp
Financial technology company Ramp is running a Super Bowl commercial featuring "The Office" actor Brian Baumgartner as "America's favorite accountant."
Rippling
Software company Rippling will make its Super Bowl ad debut with a 30-second commercial featuring comedian and actor Tim Robinson, who portrays a "would-be corporate mastermind whose grand plans are repeatedly undone by clunky, fragmented business software." Rippling has not yet released a teaser for the ad.
Ritz
Ritz Crackers' Super Bowl 59 ad featured Bad Bunny, but he's a bit busier this year, so the brand teased a commercial featuring departing "Saturday Night Live" cast member Bowen Yang from a beach.
Who hates the nickname "prosciutto"? 🤔@RitzCrackers released a teaser that reveals Bowen Yang as one of the stars of its upcoming @SuperBowl 60 ad. And in a playful nod to his sketch comedy roots, Yang speaks to an unknown friend through a “shell” phone and promises not to… pic.twitter.com/ubfZcy2rHv
— ADWEEK (@Adweek) January 27, 2026Ro
Tennis great Serena Williams will be featured in a Super Bowl ad for Ro, promoting its GLP-1 weight loss medication. Williams has been featured in Ro's ads over the past year as she promotes her own weight-loss journey with the help of the medication.
Squarespace
Website building service Squarespace released a short trailer featuring actress Emma Stone in tears ahead of its Super Bowl 60 ad. Last year, Squarespace released a lengthy trailer for its 30-second ad featuring Barry Keoghan, so expect to see another teaser from the company as the game approaches.
Svedka
Vodka brand Svedka is bringing back its "Fembot" mascot after 13 years, but with the help of real humans. The company held a competition to find a real person who could best replicate the mascot's dance moves, and it landed on a 23-year-old Nashville resident who is featured in this teaser.
In the ad itself, the Fembot mascot is expected to break out the same moves as the woman chosen by the brand.
Tecovas
Western clothing brand Tecovas will make its Super Bowl ad debut with a commercial that first ran in 2025. While the ad isn't new, Tecovas will air it in front of the audience watching on Peacock during the second quarter of Super Bowl 60.
TurboTax
TurboTax teased its Super Bowl 60 commercial starring actor Adrien Brody. While the company produced a two-minute ad, the clip that airs during the game will only be 45 seconds long.
Uber Eats
Continuing its year-long ad campaign centered on a conspiracy theory that football, Uber Eats is bringing back Matthew McConaughey and Bradley Cooper but adding "White Lotus" actress Parker Posey, who appeared alongside McConaughey in "Dazed and Confused" 33 years ago.
absolutely gagged at parker posey doing a series of uber eats commercials with matthew mcconaughey and bradley cooper for the super bowl. WE'RE SO UP!!! pic.twitter.com/xj9FlpOh86
— kit (@motherposey) January 26, 2026Wix
Website-building company Wix is running a Super Bowl ad promoting Wix Harmony, a platform that blends AI with typical website-creation tools.
Here is the 15-second teaser for Wix's first Super Bowl commercial in seven years:
English (US)