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The Super Bowl bonus scale continues to keep pace with the modern NFL, even as player salaries and revenues soar.
In 2026, each player on the Super Bowl champion roster will receive a $178,000 postseason bonus, while players on the losing team earn $103,000. Both figures represent a $7,000 increase from last season. Those payments come on top of earlier playoff bonuses, including $81,000 for winning a conference championship, according to USA TODAY.
What stands out is how consistent the Super Bowl bonus structure has remained over the league’s history. When the Green Bay Packers won Super Bowl I in January 1967, each player received $15,000, while the Kansas City Chiefs earned $7,500 for the loss.
Adjusted for inflation using Bureau of Labor Statistics data, that $15,000 payout equals roughly $152,856 today — remarkably close to the modern championship bonus.
This rivals many NIL deals across the college landscape. Texas QB Arch Manning, who's college football's top earner, has an evaluation of $5.4 million, according to On3. This figures includes multiple six-figure deals in his portfolio.
Super Bowl 60 kicks off Sunday night at 6:30 p.m. ET at Levi’s Stadium. The Seattle Seahawks and New England Patriots are the final two teams standing after a surprising 2025 season.
More: Top 20 Super Bowl Halftime Shows of all time
New England’s rise has been parallel with the development of second-year quarterback Drake Maye in Mike Vrabel’s first season as head coach. Seattle’s run has been powered by quarterback Sam Darnold, who has revived his career with the Seahawks.
The game will air on NBC with streaming available on Peacock.
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