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New State of Lunch Report from Subway® Canada finds 85% of employed Canadians say it’s harder to find fresh lunch options at a price they feel comfortable paying, as the brand launches their Fresh for Less menu, its first-ever everyday value platform.
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Key Facts
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- Subway Canada is launching the Fresh For Less Menu, its first-ever everyday value platform, featuring breakfast, snack, lunch and side options available for under $5 each.
- The Fresh For Less Menu combines value and innovation, giving guests the flexibility to mix and match options throughout the day, including the NEW Hot Honey Pepperoni Pizza Snackwich and NEW Turkey Caesar Snackwich.
- The launch comes at a time when 85% of employed Canadians say it’s harder to find lunch options at a price they feel comfortable paying, according to Subway Canada’s inaugural State of Lunch Report.
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TORONTO — Subway® Canada is launching its first-ever Fresh For Less Menu on August 26, featuring breakfast, snack, lunch and side options available for under $5 each. From the NEW limited-time Hot Honey Pepperoni Pizza Snackwich and NEW Turkey Caesar Snackwich to Breakfast Ciabatta Sandwiches, NEW Doritos® Sweet Chili Heat!® Footlong Nachos, Fiesta Beans & Corn Salad and Mini Cookies, the Fresh For Less Menu gives guests more ways to choose different items that fit their appetites, routines and budgets.
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Subway Canada commissioned its inaugural State of Lunch Report to find out about Canadians lunch habits in a time where food prices are on the rise. Research revealed that 85% of employed Canadians say it is harder to find fresh lunch options at a price they feel comfortable paying, reinforcing the need for affordable, freshly prepared choices that do not compromise on quality or flavour. The survey findings point to the “Lunch Squeeze,” where Canadians continue to view lunch as important but are increasingly balancing affordability, freshness, quality and convenience when deciding what, and whether, to eat.
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“The newly launched Fresh For Less Menu gives Canadians greater choice and flexibility, with options under $5 that they can mix and match throughout the day,” said Denny Downie, Managing Director and Head of Marketing at Subway Canada. “Our State of Lunch Report found that lunch is an important part of the workday for Canadians, but rising food costs are making it harder to find the freshness and quality they want at a comfortable price. The Fresh For Less Menu brings those priorities together, without asking Canadians to settle on flavour, quality or variety.”
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The full roster of the Fresh For Less Menu includes:
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Snackwiches:
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Served on warm ciabatta bread, Snackwiches are perfect for an on-the-go option with flavour-packed combinations.
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- NEW Hot Honey Pepperoni Pizza Snackwich
- NEW Turkey Caesar Snackwich
- Turkey Ranch Snackwich
- Honey Mustard Ham Snackwich
- BLT Snackwich
- Three Cheese Snackwich
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Breakfast Ciabatta Sandwiches: Kickstart your morning with build-your-own Breakfast Sandwiches, all customizable with various sauces and veggies served on warm ciabatta bread.
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- Sausage & Egg Breakfast Ciabatta Sandwich
- Bacon & Egg Breakfast Ciabatta Sandwich
- Cheese & Egg Breakfast Ciabatta Sandwich
- Sausage & Cheese Breakfast Ciabatta Sandwich
- Ham & Egg Breakfast Ciabatta Sandwich
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Sides & Snacks:
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Whether you’re looking for a quick bite between meals or the perfect addition to your order, Subway’s snacks and sides deliver satisfying flavours and convenient options for everyone.
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- NEW Meatball Marinara Protein Cup* with 21 grams of protein
- NEW Doritos® Sweet Chili Heat Footlong Nachos
- NEW Mini Cookies, available in 8-piece and 12-piece packs
- Doritos® Nacho Cheese Footlong Nachos
- Fiesta Beans & Corn Salad
- Potato Rings
- Soup
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*The Meatball Marinara Protein Cup is not available in Quebec.
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Subway Canada’s inaugural State of Lunch Report explored how rising food costs, busy schedules and changing routines are influencing Canadians’ midday meals. The research found:
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- Lunch remains important, but is becoming harder to prioritize: Nearly three-quarters of employed Canadians, 73%, say lunch is important, yet 59% say they have skipped lunch during the work week.
- Canadians are making compromises to stay within budget: When trying to save money on lunch, 38% report compromising on portion size, while 30% have compromised on ingredient quality, convenience or variety.
- Greater affordability could lead to fresher choices: One in four employed Canadians say they would choose fresher options if lunch became more affordable.
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Freshly prepared per order. At participating Canadian restaurants. Check your app for pricing and participating stores. Add-ons addt’l. Plus tax. Addt’l fees apply on delivery orders. Cannot combine with other offers. Limited time.
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To learn more about the Fresh For Less Menu or find a participating Subway restaurant, visit Subway.com or follow @SubwayCanada.
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About Subway® Restaurants Canada
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With nearly 3,000 restaurants nationwide, Subway Canada is dedicated to serving freshly made sandwiches at great value to millions of guests. Subway restaurants are owned and operated by a network of passionate franchisees committed to delivering a high-quality, convenient guest experience and contributing positively to their local communities.
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Subway® is a globally registered trademark of Subway IP LLC or one of its affiliates. © 2026 Subway.
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About the State of Lunch Report
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This survey was undertaken by Subway and conducted online by The Harris Poll Canada in August 2026.
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The results have been weighted by age, region, and education (and in Quebec, language) to match the population, according to Census data. This is to ensure the sample is representative of the Canadian workforce population.
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Contacts
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